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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Back in 2011, Boston College performed an interesting study involving everyone’s favorite energy drink, Red Bull, and the behavior it evoked in study participants. The emotional response to their brand tends towards the extreme, and they play that up beautifully by focusing on presenting the brand characteristics that evoke that response.

Brands 141
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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

2024 78
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Sigma Connected Adopts Encoded Agent Assisted Payments to Further Enhance Both Security and the Customer Experience

CSM Magazine

The Birmingham-headquartered BPO which started out with just 20 full-time staff in 2011 and now employs over 5,000 people in the UK, USA, Australia and South Africa, is using the Encoded solution to streamline payment processes, strengthen the organisation’s security framework and improve the agent and customer experience.

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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 109
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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Brands 52
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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

And, when asked what brand has truly wowed Matt? His first book, The Challenger Sale: Taking Control of the Customer Conversation (Penguin, November 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold more than half a million copies worldwide. Hint: It all comes back to K.I.S.S.ing.).

2013 244
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What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

They affect how we perceive people, brands, products and experiences. What happens if you don’t pay attention to the details of the experiences customers are having with your brand? Not long ago, I tried to sign up for a brand’s mailing list. It went on to become a meme and elevated their brand.

2011 251