What Has Motive Got To Do With Customer Loyalty?
Maz Iqbal
JANUARY 11, 2015
Frederick Reichheld published The Loyalty Effect back in 1996. And in so doing he put the matter of customer loyalty on the radar of business. So folks in business have been working on building customer loyalty for almost 20 years. Are these self proclaimed rational, bottom line, no nonsense folks correct?
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