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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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The Value of Customer Experience

Experience Investigators by 360Connext

According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. Thanks to social media, that can be a lot more people. We feel valued and provide loyalty in return. Value to organizations.

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Why Gamble Your Reputation over Social Media? Use Live Chat to Keep Conversations Private

Kayako

You might believe social media is a boon for customer care. A Google search for the phrase ‘social media customer service’ returns 117 million results. It’s easy to find authoritative articles, like this one , that claim customers love to use social media for customer support—and they have statistics to back it up.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

The pandemic only accelerated the growth of the subscription economy, which has seen an incredible 437% growth since 2012—and a 66% increase from 2019 to 2020. Your agents need to know what’s going on and feel empowered to make decisions that drive subscriber loyalty. Let’s dive right in. Let’s explore. Engaging Your Frontline Agents.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

The pandemic only accelerated the growth of the subscription economy, which has seen an incredible 437% growth since 2012—and a 66% increase from 2019 to 2020. Your agents need to know what’s going on and feel empowered to make decisions that drive subscriber loyalty. Let’s dive right in. Let’s explore. Engaging Your Frontline Agents.

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

It’s well documented that a little mixup can actually increase loyalty when the recovery is handled well. They have been asked to make deposits into the relationship bank (through trust, loyalty, etc.) Image Credit: 401(K) 2012 via Creative Commons license. However, there are conditions. How can you invest in advance?

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

The effect of these reviews extends beyond individual purchases and shifts brand perception and customer loyalty. Leveraging Reviews for Marketing: Showcase positive reviews on product pages, social media, and marketing materials to enhance brand reputation. In 2012, he founded Ubuy and is also the company CTO.