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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

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Two key takeaways from Forrester CXNYC 2016

OpinionLab

Our customer Citi outlined in their main stage presentation how a customer-centric culture is helping them to consistently implement cross-channel CX. According to Forrester analyst Sam Stern, ”CX culture is tied as much to the employee experience as it is to the customer experience.”.

2016 79
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The three key learnings from CXFS 2016

OpinionLab

It was a really interesting event with some great content from some of the brightest customer experience experts at the biggest brands in the financial services industry. Working backwards with the end goal in mind provides an opportunity to improve the customer journey. 2) Become a story teller. 3) Listen, listen, listen.

2016 79
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Perfect These Three Things To Curate A Great Customer Experience

Second to None

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. I’ve never been able to thank the individual who helped me, but this kind of customer experience is unforgettable.

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CX Compass: Are Your Employees Listening to the Voice of Customer (VoC)? They Should Be.

Responsetek

Just as Social Media created a shock to the system for public relations (PR) departments, so high volumes of real-time customer experience feedback have also created a change in the research (and operations) departments. Customer-centric organizations and their research departments see customer feedback in the same light.

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Four key themes from eTail East 2016

OpinionLab

But how do you create a fulfilling customer experience that incorporates each channel and is in line what your customer wants? The next question is: how do you create customer journey maps that accurately reflect the customer journey and help you to optimize your CX? What did this tell us?

2016 60