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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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How to Keep Customer Journeys on the Frictionless Path

CSM Magazine

Businesses that optimise both the customer journey and the customer experience are rewarded with strong customer retention, revenues and brand reputation. But so many fail at the first hurdle because they don’t take the time to understand the customer journey. These journeys are more common than ever.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. Every interaction has three components: Success, Effort, and Emotion. Customer Journey Designing.

2016 91
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Customer Journey Mapping – an art or a science? Part 1

Ian Williams

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examine the origins and principles of journey mapping, with the follow on blog looking at different elements, approaches and methodologies. CX (Customer experience) is the real deal. Do we look at the customer lifecycle (e.g.

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5 Top Customer Service Articles For the Week of September 26, 2016

ShepHyken

Agencies Turning to ‘Customer Journey Maps’ to Tackle Service Woes by Nicole Ogrysko. Federal News Radio) As agencies begin to pay greater attention to customer service, more organizations are developing customer experience “journey maps” to help them better understand and respond to their constituents.

2016 122
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Four key themes from eTail East 2016

OpinionLab

Theme 2: Customer journey maps are the answer to your problems. Takeaway one leads neatly into the second takeaway from eTail East: how do you create a frictionless, enriching and consistent customer journey at all touchpoints? Customer journey mapping. The key to this?

2016 60
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CX Experts Agree Customer Journey Maps Help Build Relationships

Avaya

I wanted to explore some of the observations from the conference—especially those about contact center operators leveraging customer journey maps for serving customers effectively via chat, SMS and other messaging communiques. To the customer, the agent is the company.