ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Yet, in the current economic landscape, the stakes are higher than ever.

2024 70

2024 E Commerce Article Loyalty Programs 70

SurveySparrow

SEPTEMBER 19, 2019

Do these brands’ colours, logos, mascots, etc, strike an immediate chord with you? That is because they have built a brand identity so strong that there are no equals in their realm. Wouldn’t you want your customers to remember your brand this way? What is a brand identity? Voice of the brand. Core Values.

Brands 64

Brands Brand Values Social Media Innovation 64

BirdEye

APRIL 13, 2023

With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness. They prove to be an effective solution to build brand awareness, drive traffic, generate leads, and increase sales through targeted and measurable campaigns on social media.

Social Media 98

Social Media Advertising E Commerce Fashion 98

Experience Matters

JANUARY 20, 2015

This report has rich insights about both B2B and B2C customer experience. This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards.

2015 108

2015 Customer Connectedness Net Promoter Score 2014 108

Experience Matters

OCTOBER 14, 2014

One of the highlights of the webinar was when Cannon said that “ customer experience is the new marketing ” and is critical for fulfilling MBUSA’s brand promise, The Best or Nothing. Related: The Untapped Value of Employee Engagement (Infographic) ). Related: Our B2B content plus an upcoming report on B2B2C CX).

Webinar 111

Webinar Net Promoter Score Leadership B2B 111

BirdEye

DECEMBER 8, 2023

It is important because it: Enhances local brand visibility effectively. Leverage social media platforms Social media management builds brand awareness and customer loyalty. This can increase brand recognition, customer retention, and business growth. Doing this creates a strong visual local branding.

Marketing 57

Marketing Social Media Advertising B2B 57

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. This allows you to keep customers engaged with the brand and also boosts brand loyalty. Source: IBM ) Tweet this.

Customer Engagement 136

Customer Engagement 2020 Engagement Social Media 136

Customer Guru

MARCH 7, 2018

She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. We’re a big believer that customer experience is the key brand differentiator. It will be the difference between a sustainable brand and a has-been. It’s going to drive everything.

Communication 62

Communication Customer Experience Marketing Customer Journey Mapping 62

BirdEye

FEBRUARY 23, 2024

USP: Shapes your brand perception and attracts opportunities. A company’s external communication shapes its public image and brand reputation through press releases, marketing campaigns, customer service, and investor reports. Table of contents What is business communication? USP: Builds strong team spirit and collaboration.

Communication 62

Communication Multi-Channel Culture Social Media 62

Confirmit

MARCH 12, 2019

This year there was a lot of emphasis on engaging with customers across both B2B and B2C markets, including gamification, brand value, social media and more. All of which are a huge issue for CX teams too – and in many companies, marketing is the home of CX.

Insights 56

Insights B2C Events Social Media 56

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 75

2017 B2C 2016 B2B 75

Experience Matters

JANUARY 19, 2016

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2015 CX Excellence Awards. The report, which is 100 pages long, includes an appendix with the finalists’ nomination forms. Here’s the executive […].

2016 74

2016 B2C 2015 B2B 74

Experience Matters

JANUARY 8, 2018

This report has rich insights about both B2B and B2C customer experience. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

2018 58

2018 2017 B2C B2B 58

CustomerSuccessBox

DECEMBER 14, 2021

Many B2B SaaS companies continue to increase their profits by not only acquiring new customers but also by growing existing customers. A great customer experience undoubtedly leads to higher revenue, higher LTV, and increased brand value per customer. Customer Success drives exponential growth.

Customer Success 52

Customer Success Touchpoint Customers Metrics 52

ChurnZero

SEPTEMBER 14, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

2018 66

2018 Customer Success Webinar Customer Retention 66

Wootric

SEPTEMBER 17, 2020

Where once the emphasis might have been on clever publicity schemes or B2B affiliate marketing , now businesses recognize that these methods – though they remain hugely important and valuable – need to be complemented by a laser-like focus on customer experience. Strong brand values.

Customer Experience 71

Customer Experience Leadership Consumers Customers 71

CX Journey

DECEMBER 18, 2014

The way customers interact with brands has drastically changed over the past few years. I like to think of the customer journey as a love story between a customer and a brand, with the following stages in their journey toward the pursuit of happiness: Acquire, Onboard, Engage, and Retain. Remember, there are two sides to this.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 48

2017 B2C 2016 B2B 48

ijgolding

MARCH 20, 2018

While I was there, the agency started working with something called experience-based branding. I found it fascinating to think about how you could build your brand by how you served and communicated with your customers. I see this more in B2B. When I look back on it, this was for me the start of customer experience.

Culture 61

Culture 2004 Customer Journey Mapping Customer Centricity 61

Lumoa

FEBRUARY 9, 2023

B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

ChurnZero

AUGUST 31, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Net Promoter Score 45

Net Promoter Score Webinar Customer Success 2018 45

SurveySparrow

MARCH 18, 2020

It could mean that you either step up your training, or your marketing game so that prospective clients are aware of your brand or offer better deals. You can look at revenue in so many ways, and it is a clear indicator of how your salespeople are doing, how your marketing team is faring and the kind of brand value that your company holds.

Sales 52

Sales Management Net Promoter Score NPS 52

ChurnZero

AUGUST 24, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 61

Customer Success Webinar NPS 2018 61

SmartKarrot

JANUARY 5, 2021

A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Making it to the Top 25 Customer Success Influencers in 2020, Kristi has turned the tables for hyper-growth B2B SaaS companies. Jeanne Bliss.

Customer Success 21

Customer Success 2021 Chief Customer Officer Leadership 21

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

CustomerSuccessBox

DECEMBER 3, 2021

NPS or customer satisfaction scores (for brand value) Specific programs launched. This blog was orginially published in Gain Grow Retain – An open community for Customer Success leaders in B2B SaaS organizations with 100,000+ member. Showing these will make the CFO advocate for customer success.

Customer Success 52

Customer Success ROI Travel Presentation 52

SurveySparrow

AUGUST 12, 2020

Take a closer look at the success stories of the world’s most trusted brands and you will find one key characteristic common to all – relentless commitment towards their customers. This profile of customers stands to gain enormously from your business offering and provides substantial value in return. It is an ongoing process.

Social Media 52

Social Media ROI Sales Customers 52

ChurnZero

SEPTEMBER 7, 2018

Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. In this webinar, you’ll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education.

Customer Success 45

Customer Success Management 2018 Webinar 45

SmartKarrot

APRIL 13, 2020

What started as a recruitment platform, finds 94% of B2B marketers using it as a content marketing platform and 84% using it for lead generation. They started with a simple, yet powerful solution – creating exceptional forms and empowering meaningful brand interactions. Product-based. Adobe Creative Cloud. Key Takeaways.

2020 19

2020 2019 2002 2008 19

Kerry Bodine

JUNE 25, 2017

Branded Experience Design — August 22. Your brand is defined by the experiences your customers have from the moment they know you exist through their very last interaction with you. But many customer interactions don’t embody your organization’s brand values—and some even thwart your brand image.

Workshop 4

Workshop Customer Journey Mapping B2C Customer Journey 4

SmartKarrot

MARCH 9, 2022

Any B2B SaaS company who seeks to solve a problem takes its content strategy seriously. In B2B SaaS company marketing, the primary forms like blog posts , user guides, web pages, videos, landing pages, and how-to’s are the ones that need to be product-led. The language and tonality must represent the brand values and business goals.

Fashion 10

Fashion Demo B2B Blog 10

CustomerSuccessBox

NOVEMBER 24, 2021

People pay for the value they receive. If they continue to receive value, they’ll continue the relationship with your brand. Every company irrespective of its industry lays emphasis on delivering value to its customers. This is done to create customer value and, as a result, brand value.

ROI 52

ROI Poor Customer Service Social Media Net Promoter Score 52