The Right Survey to Measure Each Touchpoint of the Customer Journey
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JANUARY 19, 2020
To prepare for a recent business trip, I booked a roundtrip flight, hotel, and rental car. For example, a few hours after checking into my hotel, I got an email with this message. But the email is a bit confusing because it asks several questions, and there’s no neutral option. Cleanliness. Staff & service. Amenities.
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