The Science and Art of CX Goal Setting
InMoment XI
OCTOBER 7, 2021
In this blog I will address a question that I’ve come across many times during my 20 years as a research consultant: “What is the best way to set goals for my CX program?”. In a normal distribution about 64% of the scores fall between one standard deviation above and below the overall average. Some measures (e.g.,
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