Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

Optimove

JUNE 1, 2023

But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it. Some better than others – and to that end, we’ll dive into what building a proper B2C digital marketing attribution strategy looks like. A well-documented battle of egos, bonuses, and, ultimately, optimization.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

GetFeedback

SEPTEMBER 24, 2018

Customer experience has never been more important. Not too long ago Google brought out the term ZMOT, which refers to the point in the buying process when the consumer learns about a product before the seller even knows about them. Thankfully not all touch points carry the same level of importance.

Social Media 170

Social Media Consumers Events 2016 170

ShepHyken

MAY 5, 2017

This week on our Friends on Friday guest blog post my colleague, Dan Rood, writes about the precious commodity of time and why we must use the latest technologies to help customers save time and have amazing customer experiences. I think a great self-service option is key for everyone. Shep Hyken. Three-quarters of U.S.

Blog 80

Blog Omnichannel Social Media Retail 80

ShepHyken

NOVEMBER 4, 2016

This week on our Friends on Friday guest blog post my colleague, Shaista Haque, writes about the millennial generation’s use of technology and how it is affecting their customer experience. The millennial consumer must be understood in order to deliver an Amazing customer service experience. – Shep Hyken .

Blog 126

Blog Social Media Mobile Customer Service Innovation 126

Interactions

MARCH 28, 2024

Dive in as this blog addresses the complexities of achieving excellence in CX within organizations, focusing on the dichotomy between pursuing quick wins versus investing in transformative, long-term innovations. 94% of consumers say they expect better customer service than they currently receive. The answer?

Contact Center 62

Contact Center Innovation Consumers Interaction 62

Optimove

APRIL 20, 2023

We’re here to help marketers boost customer loyalty and better understand consumer behavior and preferences, but we’re happy to help however we can. So, make a mental note, and let’s dive into our survey results – what do consumers have planned for this Mother’s Day? Why is personalization key?

Consumers 98

Consumers 2023 Omnichannel Retail 98

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Feedbackly

AUGUST 31, 2023

As human beings, we place a lot of value on emotions and emotional connection and it extends to our buying behavior too. As human beings, we place a lot of value on emotions and emotional connection and it extends to our buying behavior too. We like to think that our purchasing decisions are made with sound judgment.

Customers 98

Customers Brands Loyalty Connections 98

Optimove

MARCH 18, 2024

Understanding tech’s role in identifying and preventing unhealthy behavior is key. Understanding tech’s role in identifying and preventing unhealthy behavior is key. But if consumers perceive a brand as not sufficiently investing in their wellbeing, the brand risks losing their loyalty and business.

Download 52

Download Loyalty Demo Measurement 52

2020 Research

APRIL 17, 2023

Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. Brand tracking is the process of monitoring and measuring your brand health and how consumers perceive your brand over time. But how can you accomplish this with ease and speed? What Is Brand Tracking?

Brands 89

Brands Consulting ROI Consumers 89

Experience Investigators by 360Connext

FEBRUARY 16, 2015

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show , the behemoth of tech conferences, in Las Vegas, Nevada. Tell consumers what THEY can do, not what IT can do. Here are a few ideas.

Marketing 250

Marketing Innovation Transportation Demo 250

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. Did you know the market size of this location-based modern marketing method is valued at approximately USD 2.37

Marketing 57

Marketing Advertising Social Media Events 57

BirdEye

SEPTEMBER 15, 2023

Sales is one of the most important functions in every organization – it defines your growth and business success. This blog post explores the top 12 ways businesses can leverage AI for their sales functions in 2023. Sales professionals need insight, reports, and innovative ways to reach potential customers.

Sales 109

Sales 2023 Demo Social Media 109

Lumoa

JANUARY 24, 2024

In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Have you ever traveled to a country where you didn’t speak the language? If you have, you must know how exhausting it can be to get help with the simplest of requests. However, first, you have to know where to look!

Feedback 83

Feedback Net Promoter Score 2024 Metrics 83

Experience Investigators by 360Connext

NOVEMBER 13, 2014

The latest Retail Customer Experience report, Retail Future Trends 2015 , highlights how both consumers and retailers are feeling about trends in retailing. The survey results from consumers highlighted what customers are really seeking. The survey results from consumers highlighted what customers are really seeking.

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

ShepHyken

NOVEMBER 10, 2017

Businesses can enable proactive greetings for website visitors by analyzing their online behavior. This week we feature an article by Sawaram Suthar writes about how live chat can simplify the customer journey. I believe that chat is an excellent self help tool. Many times, businesses want tools or resources that help their customers.

Customer Journey 74

Customer Journey Blog Fashion E Commerce 74

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

BirdEye

JUNE 22, 2023

And that is why it is important to understand the different types of customers before designing a marketing strategy. With this blog post, you will learn how to segment your target audience based on the various customer types in the market. But not all customers are the same. They have many similarities and differences.

2023 98

2023 Social Media Reference Loyalty 98

Feedbackly

JULY 18, 2023

Therefore, for businesses, understanding and influencing customer emotions is important, if not critical. It can help your business succeed even if you are competing in a saturated market. After all, there’s no better endorsement than positive client feedback to highlight the value of your business.

Customer Journey 98

Customer Journey Feedback Customers Brands 98

BirdEye

SEPTEMBER 12, 2023

This blog post details the top social media best practices a business needs to use social media to its full potential. Table of contents Why is social media marketing important? 20 social media best practices to implement Most businesses know that having a consistent and regular presence on social media is important.

Social Media 104

Social Media Measurement Brands Leadership 104

Lumoa

SEPTEMBER 30, 2022

By now, the importance of delivering a superb customer experience in banking is crystal clear. It’s estimated that financial brands that deliver a better customer experience (CX) receive twice as many recommendations. Plus, their customers are also two times more likely to try new products or services. . The Current State of Banking CX.

Banking 94

Banking 2023 Customer Experience Financial 94

BirdEye

MAY 15, 2023

But creating such a plan isn’t easy — it requires knowledge of marketing techniques, research into customer behavior, and understanding how people interact with brands. Think about what innovations you’re introducing or consumer problems you’re uniquely positioned to solve. Table of contents What is brand strategy?

Brands 98

Brands Social Media Communication Consumers 98

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer Relationships 98

Customer Relationships Consumers Marketing 2007 98

BirdEye

JANUARY 19, 2023

By understanding these differences, companies can create highly effective marketing strategies and gain a better understanding of their social media presence. Positive comments, on the other hand, can help inform marketing strategies and identify areas that resonate most with followers.

Social Media 98

Social Media Brands Information Feedback 98

SurveySparrow

JULY 4, 2023

Ever wondered what the future of AI in marketing automation holds? Imagine a world where marketing campaigns anticipate your every need, personalized messages reach you at just the right moment, and customer experiences are tailored to perfection. Is it the stuff of dreams or a glimpse into the future of marketing automation?

Marketing 52

Marketing Social Media Return on Investment Insights 52

2020 Research

SEPTEMBER 22, 2022

Market research technology falls under the umbrella of marketing technology (MarTech). Enterprises can use research technology to collect consumer data, then turn that data into actionable insights. Continue reading as we explore four reasons why market research software is critical in a recession.

Technology 52

Technology Marketing Consumers Social Media 52

BirdEye

SEPTEMBER 11, 2023

Manually analyzing this feedback can be time-consuming and prone to human biases. Manually analyzing this feedback can be time-consuming and prone to human biases. This is the only blog you need to read to know how AI-driven customer feedback insights can increase the reputation of your business. This is where AI helps.

Feedback 106

Feedback Insights Social Media E-support 106

BirdEye

MARCH 17, 2023

In this blog post, we’ll discuss why social listening matters and provide tips on making the most of your social listening efforts. It’s a high-level overview of your online conversations with the purpose of identifying trends, measuring sentiment, and studying consumer behavior. Table of contents What is social listening?

Social Media 98

Social Media Feedback Insights Brands 98

BirdEye

MARCH 5, 2024

This practice, done by social media monitoring tools, enables brands to keep a pulse on their online reputation and insights into consumer behavior and emerging trends. This social media statistic makes it very clear that a centralized approach to monitoring is important for brands spread across locations to drive impactful outcomes.

Social Media 57

Social Media Multi-Channel Insights Brands 57

QuestionPro Audience

JULY 21, 2022

Companies are beginning to realize the importance of leveraging the social behaviors of their customers. Forums, instant voting, consumer blogs and bulletin boards are some of the interactive elements that researchers will use to spark a conversation. One of them is the Online Insights Communities.

Insights 78

Insights Advertising Interaction Consumers 78

Kustomer

JUNE 1, 2023

Kustomer research also shows 84% of CX leaders predict personalization will become more important over the next three years. Kustomer research also shows 84% of CX leaders predict personalization will become more important over the next three years. For the modern consumer, expectations are growing.

Customer Service 78

Customer Service Customer Service Strategies Hotels Social Media 78

SurveySensum

NOVEMBER 8, 2023

CX automation involves leveraging technologies such as AI (artificial intelligence) and RPA (robotic process automation) to automate customer support and marketing campaigns, collect and analyze customer feedback, and personalize customer experience. In this blog, we are going to explore the hot topic of CX automation from A to Z.

Customer Experience 52

Customer Experience NPS Customer Satisfaction Social Media 52

Optimove

DECEMBER 5, 2023

Take your customer segmentation to the next level with our advanced guide Download Now Generative AI has transformed marketing, with 90% of commercial leaders expecting to utilize Gen AI solutions “often” over the next two years according to ( McKinsey & Company ). Enter OptiGenie Generative AI Insights.

Marketing 59

Marketing Download 2022 Insights 59

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. I know I know market research can be tedious and it can take a lot of time and effort from you and your team.

2024 52

2024 Marketing Demo NPS 52

SurveySparrow

OCTOBER 25, 2023

This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? And why is it so important? And why is it so important? It represents you in its entirety, forming your identity in the market. What is Marketing? And again, marketing is not just about selling.

Brands 52

Brands Marketing Social Media Connections 52