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Behind the Scenes of Government Social Media Customer Care

Russel Lolacher

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. I’m the Director of Web and Social Media Services for the Ministry of Transportation and Infrastructure in the BC Public Service.

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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. Ask yourself what you wish to achieve: Is it brand awareness, lead generation, or establishing thought leadership? Begin with a compelling event theme that ties in with your brand identity and resonates with your target audience.

Events 95
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The Reasons Behind Tesla’s High Net Promoter Score

Retently

He said that electric cars are the future of sustainable transportation. The brand discovered a way to introduce a powerful battery pack into the auto market at an affordable price point, particularly for the luxury cars sector. Instead, Tesla relies on its brand advocates and word-of-mouth marketing to sell its cars.

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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Powered by insights, Equifruit’s savvy sustainability battle is winning ground in the banana wars

Maru Group

Bananas are part of a complex supply chain: produced in tropical climates, sold to large multinational corporations, transported over large distances to be sold in grocery chains or family shops. This engagement has created and built brand loyalty. Bananas are a delicate fruit, transported over large distances.

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10+ types of customers to know in 2023  

BirdEye

And most customers typically share these common characteristics: They’re well-informed: Customers today are fully-connected to the realities of the buying market and tech-savvy. So, most customers can be expected to engage with their favorite brands and product lines on social media.

2023 98
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The biggest challenges and opportunities for the retail season 2024 

Happy or Not

Experiential retail Thanks to technology, retailers can now connect with consumers through traditional media channels and their day-to-day lifestyle activities. This means staying connected to customers as they travel, buy groceries, shop for clothing, or attend some kind of events like movies and concerts.

2024 36