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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. People in Barcelona are buying a lot more ice-cream lately.

Loyalty 72
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Travel Customer Care Excellence, Informed by Social Listening

NetBase

When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Here are some ways!

Travel 56
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Top 5 Customer Service & CX Articles for Week of February 12, 2024

ShepHyken

For example, Gen Z prefers to solve their own problems (self-service customer support), and 52% of Gen Z won’t buy from a brand with bad self-service. Our customer service and CX research confirm this. My Comment: It has never been easier to personalize an experience for your customers.

2024 68
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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers.

Loyalty 77
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Customer loyalty: how to seduce customers

LiveChat

Some people think that customer loyalty is a relic of the past. Too many companies offer way too many products to stay loyal to one brand. But does it mean that loyalty sank into the oblivion? But does it mean that loyalty sank into the oblivion? Customer loyalty hack #1: reward your customers.

Loyalty 74
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All Customers Are Created Equal – Just Some Are More Equal than Others

ShepHyken

Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyalty programs promote perks, rewards, elite status and more, which might suggest that not all customers are equal. But, what about when it comes to customer service?