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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players.

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. each day and often engage in “tech multi-tasking,” such as setting a date via messaging app while while watching Netflix and tweeting about it.

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How to Do Social Customer Service for the Right Customer Experience

Win the Customer

Extending customer service into social channels presents a truly unique opportunity for service delivery in a truly personal and meaningful way that directly connects with customers and develops more personal customer relationships.

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Does your company need an online reputation manager?

BirdEye

Online reputation manager skill set Technical knowledge for an online reputation manager The day-to-day of an online reputation manager Public relations and reputation management working together Why multi-location companies need to manage their online reputation FAQs of an online reputation manager Birdeye: All-in-one online reputation management.

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Enhancing Customer Service: The Power of a Contact Center for Utilities

Call Experts

Improved Customer Support A call center serves as one centralized location for all things customer support, enabling utility companies to efficiently handle a large volume of customer inquiries, complaints, and service requests. That way, customers will be able to initiate conversations through phone calls, emails, and more.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.