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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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Successful Brand Building for SMEs: Overcoming Your 10 Biggest Frustrations

C3Centricity

Brand building for SMEs is a complex journey. As an SME owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence. Inconsistent Brand Messaging Consistency is key to building a strong brand for every company, but achieving it can be a significant hurdle.

Brands 62
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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Foot Locker stands out as a beacon of innovation and customer-centricity. From sales to digital, every team leverages customer feedback to drive operational improvements. The correlation between NPS scores and operational metrics, demonstrates how improvements in customer satisfaction directly contributes to sales performance.

Retail 260
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Blue Ocean Named as Finalist in 2024 Stevie® Awards for Sales & Customer Service

BlueOcean

Blue Ocean, a world leader in customer care solutions, was named a Finalist today in the “Contact Center Outsourcing Provider of the Year” category in the 18 th annual Stevie ® Awards for Sales & Customer Service. About Blue Ocean Blue Ocean is an award-winning provider of innovative customer care solutions.

2024 177
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Blue Ocean Named as Finalist in 2024 Stevie® Awards for Sales & Customer Service

BlueOcean

Blue Ocean, a world leader in customer care solutions, was named a Finalist today in the “Contact Center Outsourcing Provider of the Year” category in the 18 th annual Stevie ® Awards for Sales & Customer Service. About Blue Ocean Blue Ocean is an award-winning provider of innovative customer care solutions.

2024 156
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How Emotion-Driven Innovation Increases Customer Loyalty

Customer Bliss

Emotional understanding of customer experiences is often what leads these companies to their most innovative practices. So, practice emotion-driven innovation. Make-Mom-Proud companies strive for innovations starting with the emotions customers are having. 2 Best-in-Class Brands That Design with Emotions in Mind.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .