Remove category customer-segmentation-strategy
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CX 101: Demographic Segmentation

InMoment XI

Personality, occupation, and life experience all affect what appeals to a certain person, which is why demographic segmentation is so important in all marketing efforts. There are 4 different types of segmentation: demographic, psychographic, geographic, and behavioral. What Is Demographic Segmentation?

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How & Why You Should Customize the NPS Follow-up Question

InMoment XI

Net Promoter Score (NPS) is a simple and highly effective way to determine the happiness of your customers. That’s where the more actionable insight comes from, because the customer is able to explain the “why” behind their rating with an open-text answer that gives you the good, bad, and the ugly of their experience. .

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

You don’t just want to appeal to new customers—you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. NPS is a metric designed to measure customer experience.

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Email Segmentation

Optimove

What is Email Segmentation? Email segmentation is a targeted marketing strategy that involves categorizing an email list into distinct segments based on specific criteria such as demographics, behavior, or preferences. How does Email Segmentation Work?

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? What is a Customer Persona? A customer persona is a visualization of a representation of your customer. But what are they, really?

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How to Create Buyer Personas: All You Need To Know

SurveySensum

If your customers are looking for Sedan cars and you are selling them SUVs then of course they won’t buy from you! Customer Personas! 63% of marketers create content based on customer personas to enhance their strategies! What is a Customer Persona? A customer persona is a fictional outline of a buyer.

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New year, new CS: 2023 recap and what’s to come in 2024

Totango

As we kick off 2024, it’s time to reflect on the past year and look forward to what the future holds for customer success. It’s been an exciting journey, marked by significant milestones and a ceaseless effort to support our customers in achieving their goals.

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