Optimove

NOVEMBER 15, 2022

With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Shorter attention spans and limited time to consume content that demands focus for longer than a few seconds.

Engagement 59

Engagement Marketing Social Media Entertainment 59

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. So, who does it best?

Entertainment 40

Entertainment Social Media 2019 Sports 40

CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. It makes the experience fun, engaging, and, most importantly, rewarding.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface. Find Your Pack Leaders.

2019 71

2019 Engagement Entertainment Sports 71

West Monroe

FEBRUARY 13, 2024

Don shares his journey from finance to founding Satisfi Labs, emphasizing the role of AI in personalizing fan engagements and the future of digital consumerism in sports. The Premier League, Six Nations Rugby, Formula 1, and NASCAR all engaging with streaming services have further broken down geographical barriers.

Sports 98

Sports Tourism Entertainment Events 98

ReviewTrackers

MARCH 1, 2017

Automakers must now craft an engaging digital customer experience , throughout the entire customer journey, to stay relevant and competitive in today’s changing marketplace, according to professional service firm Ernst & Young. Ford is Creating an Engaging Experience. The Future of Automotive.

Automotive 90

Automotive Engagement Transportation Customer Experience 90

NetBase

APRIL 27, 2020

And companies paying attention to this have a real opportunity to connect with their audience more than ever. Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Meme Culture as Way to Connect with Consumers.

Culture 63

Culture Consumers Social Media Entertainment 63

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. The post Want to Engage Customers? Storytelling is incredibly powerful because stories elicit emotions. Tell a human story. Think multi-platform.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

BirdEye

MAY 3, 2023

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. This ensures you find the platform that can give you the most engagement.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

CSM Magazine

APRIL 4, 2024

This sector has experienced an amazing transformation over time, driven by shifting consumer demands and technology advancements. Due to these digital capabilities, clients could easily navigate the casino environment, from making reservations for meals and lodging to researching entertainment options and preferred games.

Customer Service 40

Customer Service Entertainment Exceptional Customer Service Hospitality 40

Kitewheel

JANUARY 26, 2020

Retailers have been invested in customer engagement for some time now. In the retail world, engagement and positive experiences are necessary to keep consumers loyal. Consumers today will abandon your business if they have bad experiences. Engagement Starts With Knowing your Customers.

Retail 52

Retail Engagement Customer Journey Entertainment 52

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Fans are adapting to the loss, finding new ways to spend time and new shows that entertain. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

TechSee

JANUARY 2, 2019

Opening on January 8 in Las Vegas at the Sands, Level 2, Halls A-D , the CES Smart Home marketplace will feature the latest innovative tech from vendors offering everything from security monitoring to smart appliances, lighting, window coverings, irrigation, entertainment systems and more. Connecting Objects, Homes and Cities.

2019 174

2019 Innovation Entertainment Events 174

Alida

OCTOBER 27, 2017

consumers are primarily online shoppers , according the National Retail Federation’s quarterly Consumer View. Seeing and touching merchandise is appealing to the consumer, as is the opportunity to engage with other people. Even in the era of Amazon, only about a fifth of U.S. Make it magical.

Retail 154

Retail E Commerce E-support Entertainment 154

CSM Magazine

APRIL 25, 2024

Use your unique history, values, or mission to connect on an emotional level, making your brand memorable and encouraging customer loyalty. However, creating and maintaining an engaging online persona that consistently drives traffic and conversions can be challenging.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Alida

SEPTEMBER 22, 2016

Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers. In a world of choice, consumers need help to simplify their decisions. vpq4rHp8ep #vcsummit pic.twitter.com/if3TXTbFah.

2016 267

2016 Innovation Marketing Insights 267

TechSee

FEBRUARY 25, 2020

Whether rigging up a home entertainment system, setting up a new printer or syncing a new smart device with its app, many consumers find it difficult to complete the product self install process. If the customer is calling about a software or app issue, the agent can assist by sharing their mobile screen or the specific application.

Entertainment 109

Entertainment Contact Center Consumers Connections 109

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. Achieving success with your digital transformation requires staying in touch with your consumer.

Brands 52

Brands Loyalty Programs E-support 2022 52

TechSee

APRIL 28, 2020

household currently contains 11 connected devices , and as that number grows in the coming years, driven largely by the rollout of 5G, the challenge for enterprises is twofold. On the one hand, they need to deliver the products and services consumers want in multiple formats. The average U.S.

Customer Journey 124

Customer Journey Multi-Channel Omnichannel E Commerce 124

ThriveableBiz

NOVEMBER 13, 2023

It’s also a friendlier word to engage non-researchers in the value of the results. Marketing has to connect with people on a range of emotions. It’s all about personal engagement, NOT mass, shouty-selling. And in the digital & social-engagement economy, every business is essentially a media-publisher. We all do it!

Insights 52

Insights Marketing Entertainment Social Media 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Events 52

ShepHyken

AUGUST 14, 2020

Put simply; customer experience can be defined as thoughts and feelings that the consumer associates with the brand. Consumer experience involves all the interactions, everything including TV ads to the monthly statement. Consumers who completed the exercise target for the month did not have to pay the watch’s monthly installment.

Customer Experience 129

Customer Experience Social Media Insurance Entertainment 129

Chadwick Martin Bailey

JANUARY 14, 2020

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. At CMB, we identified four psychological benefits that drive brand engagement: EMOTIONAL BENEFITS (e.g., conversation; social connection; a sense of belonging).

Entertainment 101

Entertainment 2010 Brands Consumers 101

PeopleMetrics

MARCH 28, 2017

This generation of consumers is pretty finicky, and they are quickly turned off by the type content that does nothing to engage them. The people who follow the Volkswagen page can also connect with other Volkswagen lovers and “share” the stories they enjoy most. Read on and find out how to do just that.

Engagement 91

Engagement Advertising Entertainment Social Media 91

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. About: Social networking sites are designed to connect people in a shared online space. Social networking sites also encourage people to engage and communicate with the brands and businesses they know and love. Examples: Facebook, LinkedIn.

Social Media 98

Social Media Brands Entertainment Connections 98

Quadient

JANUARY 21, 2022

Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. Organizations engaging in personalized communications are seeing great results across the entire customer lifecycle; particularly, an increase in engagement. Fri, 01/21/2022 - 14:44.

Insurance 52

Insurance Customer Experience Customer Journey Mapping Customer Centricity 52

Quadient

JANUARY 21, 2022

Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. Organizations engaging in personalized communications are seeing great results across the entire customer lifecycle; particularly, an increase in engagement. Fri, 01/21/2022 - 14:44.

Insurance 52

Insurance Customer Experience Customer Journey Mapping Touchpoint 52

BirdEye

AUGUST 28, 2023

Creating social media goals, being able to write an entertaining social media post, and having a presence on several social media platforms will put you lightyears ahead of the competition. Creating an emotional connection with your customer base is easier than you think. Create a mix of informative and entertaining content.

Social Media 52

Social Media Entertainment Multi-Channel 2023 52

Experience Investigators by 360Connext

MARCH 16, 2015

While delighted to help create a better living experience through improving the customer experience with 360Connext, Jon also enjoys cooking, decorating, squishing his toes in the mud, and connecting with his creative side in any way he can. Phone Company Name. More Posts - Website Follow Me: The post March Madness!

Events 223

Events Customer Experience Webinar Telecommunications 223

CSM Magazine

FEBRUARY 28, 2023

As the newest generation of consumers enters the marketplace, companies have to ask themselves: is their customer service ready for Gen Zalpha? It is used to describe the newest generation of consumers, who were born into an era of instant communication and digital savvy. Who is Gen Zalpha?

Customer Service 52

Customer Service 2030 Social Media 2010 52

Call Experts

FEBRUARY 12, 2024

The best Super Bowl commercials are those that seamlessly blend entertainment with brand messaging, leaving a lasting impression on viewers long after the game ends. Whether it’s humor, nostalgia, or a heartfelt story, the key is to engage and resonate with the audience. What are the best Super Bowl commercials?

Advertising 52

Advertising 2023 2024 Automotive 52

BirdEye

MARCH 15, 2023

In 2005, only 7% of American adults were using social media , while in 2021, around 70% use social media to connect. Source: eMarketer Social media platforms have made it easier for people to connect with family and friends, share interests, and engage with content. However, not all social media platforms are created equal.

Social Media 52

Social Media 2023 Entertainment E Commerce 52

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type of business intelligence based on the physical locations consumers visit. Timestamps and device information.

Automotive 92

Automotive Advertising Retail ROI 92

SuiteCX

MAY 25, 2016

However, there is some finesse required to engage with customers in this era of full inboxes and time-starved days. True engagement requires a dialogue between customer and company. Several companies are getting it right when it comes to engaging with customers. They expect a connected experience across devices.

Customer Engagement 40

Customer Engagement Engagement Customer Journey Mapping Travel 40

BirdEye

AUGUST 16, 2023

To make a notable impact, you must schedule Instagram posts, especially if you’re trying to keep your customers engaged. A well-crafted Instagram post can elevate a brand, drive sales, and increase customer engagement. Arrange your Instagram grid layout to tell a cohesive and engaging visual story.

2023 52

2023 Social Media Entertainment Demo 52

CSM Magazine

SEPTEMBER 22, 2022

It also means providing all the relevant knowledge to consumers so that conventional means of customer service – namely calls and emails – are minimized. When you use video ads, you are able to connect with your customers on a more personal level. This connection will make them more likely to remember you and your company.

Customer Service 52

Customer Service Entertainment Advertising Retail 52

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Birdeye can help with this through its AI-enabled messaging and appointment scheduling features, making sure you stay connected with your patients and they remember to come back when they need to.

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57