ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. For example, how clear are your marketing messages and product descriptions? Connect with Shep on LinkedIn. Earlier this year, I wrote an article about the hard work it takes to make something look easy.

2009 90

2009 Entertainment Sports Workshop 90

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Consumers 67

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Entertainment Contact Center 2019 51

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. Let’s look at 3 ways your company can effectively connect in a virtual space.

Marketing 106

Marketing Sports Advertising 2019 106

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM 2014 Blog 130

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community.

Sports 50

Sports Technology Engagement 2001 50

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

2018 0

2018 Marketing Multi-Channel Advertising 0

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 58

Social Media Marketing Events Advertising 58

Retently

MARCH 29, 2023

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. This huge success actually shows us the big picture of how markets work. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Social Media 78

Social Media Marketing 2021 Events 78

Optimove

SEPTEMBER 28, 2022

Proximity marketing. What exactly is proximity marketing? In a nutshell, proximity marketing means using a customer’s location to market products in ways that best meet your customer’s specific needs. And one of the optimum ways to do this? If they decide to come along, they’ll get 20% off any purchase from the new range.

Retail 52

Retail Brands Marketing Sports 52

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Joe Rawlinson

JANUARY 22, 2024

In-person exposure enables you to interact with your target audience and create important, long-lasting connections. Collaborate with Local Influencers Find local influencers and content creators to partner up with on your advertising and marketing campaigns.

Brands 78

Brands Events Sports Social Media 78

Experience Investigators by 360Connext

APRIL 27, 2021

Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase. Every piece of customer communication is a chance to connect. Help leaders stay connected to the emotional journey of your customer and why addressing their needs is so important to your mission.

Customer Experience 291

Customer Experience Customer Journey Mapping Culture Customer Journey 291

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Hospitality Marketing Sports 52

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

BirdEye

APRIL 25, 2023

Connect with influencers 9. Referral marketing 10. Email marketing 11. Sponsor charities or local sports teams 19. You can also use email marketing to distribute your newsletter and blog content to attract new readers. Research demographics and choose channels that align with your target market.

Seminar 98

Seminar Social Media Advertising Workshop 98

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Events 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel Sports Telecommunications 59

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports 2014 Blog Consumers 60

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 60

Sports 2014 Blog Consumers 60

Optimove

FEBRUARY 12, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you could not attend and want any of the insights shared to help you in your marketing, contact us.

2024 59

2024 Demo Download Sports 59

ShepHyken

MAY 15, 2020

This week we feature an article by Jeremy Watkin, a Product Marketing Manager at 8×8. The Obstructed Sporting Event. My wife and I thought it would be fun to take our kids to a local sporting event. The sports franchise wasn’t listening on their social media channels but ultimately did listen when I contacted them directly.

Sports 136

Sports Contact Center Social Media Article 136

NetBase

JULY 9, 2019

Reddit influence is one of the best kept secrets in many a brand’s marketing toolbox, primarily because it’s a tough nut to crack. The name of the game is anonymity – and it’s what makes the site so valuable to marketers. Understanding Influencer Marketing on Reddit – A Sneak Peek. Welcome to Snooville & Reddit Influence.

2019 76

2019 Marketing Sports Brands 76

LiveChat

SEPTEMBER 22, 2017

It means that you connect on all three levels of ego and probably the same thing would apply to your friends and family. It will also help you to see how you can improve your business to connect with your customers on other levels. Now, RedBull is not only a name of a drink, it’s a synonym of sport, adventure and life.

Customer Satisfaction 106

Customer Satisfaction Sports Social Media Entertainment 106

Kustomer

APRIL 25, 2022

This strategy also empowers brands to connect with customers on a deeper level; when the customer views your brand as a resource through which to make important purchase decisions rather than simply a means to an end, it builds greater trust in your brand and can even increase the overall spend per customer. Sales and marketing.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. Connecting the Dots . Let’s go! #1.

Marketing 49

Marketing Fashion Sports Brands 49

ShepHyken

APRIL 24, 2023

Top Takeaways: When an organization makes customers feel special by getting something that appears to be hard to get, they endear customers to the company and make them feel connected to the brand. Our brains are wired in a certain way to react to scarcity.

Customer Experience 62

Customer Experience Sports Customer Relationships Consumers 62

Optimove

MARCH 2, 2023

Personalization is key to building lasting relationships with your players and is crucial for any business that wants to boost growth in a highly competitive market. In sports betting, operators don’t own the sporting events on their platform. In the iGaming industry, personalization has been proven to increase wagering by +30%!

Sports 52

Sports Roadmap Competitive Advantage Events 52

Avaya

JUNE 5, 2017

The novelty of free, public Wi-Fi networks is gone—connectivity has become an expectation. A case in point is the sports industry, where fans have transformed from viewers to broadcasters. That’s costing the sports industry on a number of levels. Generally speaking, enterprises are more advanced than the wider sports industry.

Sports 61

Sports Social Media Government Events 61

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. The Fed’s efforts showcase why brands sometimes must forget about marketing and just tell an authentic story. Case in point: NBC Sports.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Kustomer

JUNE 2, 2023

It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting. However, before you start using WhatsApp as a part of your marketing strategy, you’ll need to set up your business on the platform. What Is WhatsApp? No worries: It’s a pretty straightforward process.

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. Prime rewards are applicable across each sub-brand, creating a highly connected loyalty program. Hiring for empathy and passion.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177