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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights

InMoment XI

A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. Both Gensler and the consumer electronics brand we mentioned before had what many companies think they need: large amounts of data.

Insights 492
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EVE Cortex: The first scalable visual AI assistant in the industry

TechSee

According to a recent survey , 42% of consumers indicated that they prefer to get remote support and avoid technician visits altogether even post-pandemic. . Companies recognized the need to deliver engaging, frustration-free online experiences for their customers, and many turned to remote visual assistance to help them achieve their goals.

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Unlocking the Power of Healthcare Contact Centers: Enhancing Patient Care in the Digital Age

InMoment XI

Focus on Patient Experience : In an era of consumer-centric healthcare, contact centers are prioritizing patient experience initiatives, such as patient feedback mechanisms, sentiment analysis, and service excellence training, to drive patient satisfaction and loyalty.

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10 Innovative Ways Companies are Winning with AI Today

TechSee

Service organizations –including BPOs — across the spectrum – from HVAC and automotive parts to consumer appliances and office equipment – are using AI to optimize the customer experience (CX), lower costs , and streamline their back-office operations. say that they’re leveraging AI to enhance customer service. Increase Efficiency.

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How to Reduce Returns: 8 Tried & True Tactics

TechSee

According to the National Retail Federation (NRF), consumers returned an estimated $428 billion in merchandise – approximately 10.6% Retailers have implemented restocking fees as a mechanism to discourage consumers from becoming serial returners. These help to onboard and train consumers to set up and operate their products.

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No Fault Found Returns: a Supermassive Black Hole for Retailers

TechSee

Consumers also found their way into brick-and-mortar locations much more often, with many having opted to buy online and pick up in-store (BOPIS). Though final numbers are still coming in, experts predicted consumer electronics sales — everything from coffee machines to video games, wearables and more — would exceed $400 billion in 2019.

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