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InMoment (integrated) Experience: Changing The Game

InMoment XI

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

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Top 13 marketing channels for your business

BirdEye

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Consumers are becoming a lot more deliberate in their pursuit of pleasure – but also a lot more deliberate in other spending categories. to keep entertained and occupied.”[ii].

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What is Location Intelligence? (And How Can Businesses Use It?)

Gravy Analytics

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type of business intelligence based on the physical locations consumers visit. Higher Click-Through-Rate (CTR) and ROI.

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3 Business Advantages of Using Location Data to Improve Digital Advertising

Gravy Analytics

Each location a consumer visits and event they attend provides valuable information about what that person is interested in – and what they may purchase next. Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. Want to see how it works?

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10 Reasons Why You Should Use Video Ads to 10 X Your Customer Service

CSM Magazine

It also means providing all the relevant knowledge to consumers so that conventional means of customer service – namely calls and emails – are minimized. Videos can also be entertaining. Video ads are also a great way to entertain your customers. They boost sales.

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10 massive business trends that will shape 2017 and beyond

Alida

Consumers have less faith in brands than ever before. How smart brands measure customer intelligence ROI. From martech to health care, from media to consumer goods, mergers and acquisitions dominated business headlines this year. Meeting the youth demand: Time Warner sale and the future of media. RELATED RESOURCES.

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