Forrester's Customer Insights

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 60

Technology Marketing Touchpoint Consumers 60

InMoment XI

NOVEMBER 20, 2023

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. As we delve into the realm of AI in Customer Experience (CX), we will explore how this technology is reshaping the customer-business relationship. What is AI in CX?

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

TechSee

FEBRUARY 2, 2022

And as with most things, all roads lead to technology. . What Is Call Center Technology? Call center technology can refer to any tool that contact centers use to improve productivity, manage staff, deliver better service, or cut costs. Advanced call center technologies go way beyond handling incoming or outgoing calls.

Call Center 124

Call Center 2022 Technology Social Media 124

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260

Hotels Guest Experience Travel 2024 260

InMoment XI

APRIL 24, 2024

At its core, a healthcare contact center is a centralized hub equipped with trained personnel and technology to manage inbound and outbound communications related to healthcare services. If you aim to enhance experiences across all interactions, InMoment’s XI Platform offers support for over 41 languages and dialects.

Contact Center 260

Contact Center Healthcare Insurance Social Media 260

Team Support

APRIL 15, 2021

Customers are often in need of assistance and expect smooth interactions with the company. Hence, leading businesses are focused on using technology to humanize their labels and develop service models to withstand this ever-changing business environment. Marketing and Technology. High Touch Technology. Here’s how: 1.

Technology 106

Technology Multi-Channel B2B Retail 106

Retently

OCTOBER 1, 2018

What’s more, it seems that 51% of customers leave a brand because of poor experiences, and 81% of consumers say them switching brands could have been prevented by the business in question. It’s likely because many brands don’t understand consumers. Consumer demands and behaviors can also influence your customer journey map.

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

Education Services Group

MAY 12, 2021

TSIA’s conferences are always jam-packed with best practices, real-life examples, success stories, and lessons learned from some of technology’s biggest names. This spring’s virtual TSIA Interact was certainly no exception, with three days of sessions from TSIA researchers and industry-leading companies and experts. Dude’s a rock star.

Interaction 98

Interaction 2021 Customer Journey Touchpoint 98

InMoment XI

JANUARY 4, 2024

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. What is the Retail Customer Experience?

Retail 260

Retail Customer Experience Social Media NPS 260

InMoment XI

MARCH 6, 2024

For organizations of any size, managing CX can be a complex and challenging process that involves executive commitment, strategy, and integration of technology. If your frontline employees are unkind, uncaring, and unresponsive, there is no way customers will engage with your business beyond the initial interaction.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer Relationships 98

Customer Relationships Consumers Marketing 2007 98

CloudCherry

DECEMBER 20, 2017

However, the consumer is evolving at the speed of light, and, thanks to technological advancements, the customer journey is changing just as quickly. Consumers used to be significantly more passive, and certainly had a higher level of trust in brands and the promises they were made. resorting to 4 touchpoints.

Customer Journey 225

Customer Journey Touchpoint Social Media Consumers 225

Kustomer

JUNE 27, 2022

In a post-pandemic world, consumers have undergone an inadvertent shift in mindset and expectations surrounding customer experience (CX). Today’s consumer, as a result, finds great benefit in a hybrid customer experience that combines the spark of human communication and the convenience of sophisticated digital assistance.

Consumers 104

Consumers Customer Experience Social Media Poor Customer Service 104

InMoment XI

JANUARY 10, 2024

It’s vital to define clear messaging that resonates with this audience, conveying the essence of your care services consistently across all touchpoints. Utilize online surveys and send follow-up emails after positive interactions to kindly request reviews. Their needs, concerns, and expectations form the bedrock of your approach.

Management 260

Management Social Media Feedback Insights 260

PK

APRIL 10, 2020

The question on everyone’s mind is, how can retailers navigate the new normal, where the ability to connect is more reliant on digital technology than ever? The first task is to look to consumers and ask, how can we address their most pressing needs? Consumers are looking to decrease close physical interaction.

Retail 98

Retail Consumers Apparel Touchpoint 98

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Touchpoint 98

ReviewTrackers

JULY 15, 2020

Technology has advanced tremendously since the first mobile phone was used in 1973. Access to the Internet is possible on smartphones today, and smartphones are one of the causes of the explosion of online consumer culture in the Western world. According to Forrester , consumers spend 85 percent of their time in apps on smartphones. .

Technology 114

Technology Customer Experience E Commerce Social Media 114

Retently

APRIL 5, 2024

It’s an environment where shoppers feel understood and valued at every touchpoint. Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. What sets an exceptional retail customer experience apart? Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Optimove

DECEMBER 26, 2019

” “Expect personal interactions and treatment.” ” “Driven by technology and on-demand culture.” These days, the majority of consumers (=spenders) are either at the younger end of GenX (born mostly around the late 70’s) or are simply Millennials (born early 80’s to mid-90’s).

Consumers 72

Consumers 2019 Loyalty Touchpoint 72

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

Interactions

APRIL 16, 2024

In a world of high demands and countless inquiries, meeting consumer expectations isn’t just a goal; it’s a commitment. Therefore, when choosing an Intelligent Virtual Assistant (IVA), it is important to not simply implement technology just for the sake of it, but to make sure that it is enhancing the overall customer experience.

Customer Care 62

Customer Care Omnichannel Metrics Innovation 62

Interactions

MARCH 18, 2021

When thinking about preparing your business for post-pandemic, it’s interesting to reflect on the fact that we will all be post-pandemic consumers. When it comes to interacting with businesses, it’s probably safe to say that most consumers have had to rely on digital channels to get things done. 1) Evaluate your current state.

Consumers 62

Consumers Interaction Customer Journey Technology 62

CSM Magazine

APRIL 25, 2024

With the advent of digital technology and social media, customer expectations are higher than ever. Stay Flexible and Open to Innovation Regularly review and update your technology stack to ensure it meets your business needs and customer expectations. Businesses must navigate these waters carefully to build a loyal customer base.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Lumoa

FEBRUARY 14, 2024

The internet has no shortage of platforms for consumers to share their unfiltered opinions about businesses. It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. Fine-tuning your CX elements is a constant exercise.

Customer Experience 83

Customer Experience 2024 Multi-Channel Social Media 83

TechSee

JUNE 10, 2021

But new innovations in technology have shown that the time is right to explore alternate options to the ubiquitous truck roll. . The technology has been thoroughly proven to greatly reduce – and even eliminate – the need for a truck roll. Beyond consumer preference for self-service, the technology is advantageous to the company.

Innovation 207

Innovation 2025 Transportation Consumers 207

BirdEye

OCTOBER 11, 2023

Zendesk reports that 50% of consumers will switch to a competitor after one bad experience. Accenture indicates that 71% of consumers aged 55+ would like internet claim processes to replace traditional in-office processes. As companies compete on the basis of customer service, it is time to focus on every client interaction.

Insurance 109

Insurance Customer Experience Social Media Omnichannel 109

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. The customer experience (CX) is a customer’s impression of an organization or brand based on their interactions with you. While customer experience is still important, the way someone interacts with you is not like it was a decade ago.

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

ShepHyken

AUGUST 31, 2023

Your customer journey refers to the path that your customers take as they interact with your brand at different touchpoints. Optimize this journey, and growth is well within your grasp. Customer journey mapping illuminates touchpoints that present perfect opportunities for collecting customer feedback.

Customer Journey 128

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 128

TechSee

APRIL 26, 2021

consumers required technician assistance during the COVID-19 pandemic but are still uncomfortable allowing technicians into their homes to repair things like electronics or utilities. A majority (52%) of these consumers prefer to get remote support from customer service agents. On the other hand, call volumes are at peak levels.

Contact Center 109

Contact Center Call Center Multi-Channel Touchpoint 109

CSM Magazine

SEPTEMBER 28, 2021

Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practices for digital reputation management. The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months. Price Range.

Hospitality 52

Hospitality Consumers Social Media Hotels 52

Lumoa

JANUARY 27, 2023

This audit examines all customer interactions with your brand from first contact, including phone support, email support, live chat options, and so on. Most consumers consider the customer experience crucial when purchasing, but only half of them feel that organizations are doing a good job. So what can be done?

Customer Journey Mapping 83

Customer Journey Mapping Customer Experience Customer Service Touchpoint 83

Eptica

FEBRUARY 14, 2018

Date: Wednesday, February 14, 2018 6 trends that drive today’s consumers. However, as well as looking at how they can deliver a better service across the customer journey and at specific touchpoints , it is important to look up and take a wider view. Companies therefore need to build trust with consumers if they are to remain loyal.

Consumers 49

Consumers 2018 Touchpoint Customer Journey 49

TechSee

OCTOBER 9, 2018

Millennial consumer attributes. According to Accenture , Millennials have overtaken Baby Boomers as the largest consumer demographic, expected to account for 30% of retail sales — that’s $1.4 The key to reaching this powerful demographic is by understanding that technology is central to their being. She’s a Millennial.

Customer Service 359

Customer Service Virtual Agent Social Media Multi-Channel 359

SurveySensum

FEBRUARY 21, 2024

In today’s business landscape, the integration of artificial intelligence (AI) into customer interactions has become pervasive, spanning industries from retail to healthcare. Moreover, injecting humor, empathy, and other human qualities into AI interactions can significantly enhance the customer experience.

Connections 52

Connections E-support E Commerce Demo 52

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

Bold360

NOVEMBER 15, 2017

Consumers in 2017 have heightened standards for customer service and support. During a time where every advertisement we see on social media and every recommended product on Amazon is tailored to our individual interests, customer support interactions must follow suit. Not one who is simply following an “if this, then that” flow-chart.

Interaction 56

Interaction Social Media 2017 Advertising 56

Comm100

MAY 7, 2024

54% of global consumers have higher customer service expectations than they did just one year ago, according to a recent Microsoft study. The answer is to streamline customer service through intelligent technology, AI-powered automation, and empowering agents.

Customer Service 52

Customer Service Omnichannel Social Media Customer Satisfaction 52