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B2B Customer Experience: The Complete Guide

InMoment XI

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Great customer experiences foster loyalty. Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries.

B2B 551
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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Consumers used to show loyalty to their main bank more or less by default. Furthermore, younger consumers now like incurring far less debt than older generations, so banks are now earning less revenue from credit card fees and loans. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52
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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59
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Conduent CX Research Finds Strong CX Fundamentals Are Essential in the Consumer Relationship

CSM Magazine

The research, Experience & Loyalty Insights: A Research-Based Review, is a collaboration between Conduent and Execs In The Know. The good news for Retail/e-Commerce brands is that 62% of their customers think their customer care needs and expectations are generally being met, versus 35% of consumers across all industries.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59
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Digital Experience: Meeting Customer Expectations

InMoment XI

It sets the tone for the entire company/consumer relationship. The digital customer experience has become an essential part of the way that consumers navigate the marketplace. It is common for consumers to switch channels multiple times throughout the course of an interaction. Why is Digital Customer Experience Important?

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CX 101: Demographic Segmentation

InMoment XI

The most competitive businesses that are seeing success from their marketing efforts gather demographic data using analytics software, consumer insights, and census data. When the customer experience is better than ever , so are customer satisfaction and loyalty. Benefits of Using Demographic Segmentation. Increased Customer Retention.