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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show , the behemoth of tech conferences, in Las Vegas, Nevada. Tell consumers what THEY can do, not what IT can do. Here are a few ideas.

Marketing 250
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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

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AI Customer Service: Today’s Most Transformative Technologies

TechSee

of major companies around the world are currently using AI customer service technologies, the second most common use of AI after IT. As the technology matures, many companies will inevitably look for holistic AI solutions that unify customer and operational data to achieve the most valuable and actionable insights.

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The symbiotic evolution of EVs and the energy grid

West Monroe

Utility executives find themselves at the helm of a pivotal transformation as the electric vehicle market accelerates. That’s excellent news for consumers, and it means executives and utilities must prepare for a grid that can handle the energy demands of EVs and leverage their potential as energy resources.

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Organisations Should Build on Pandemic Messaging to Retain Customer Trust

CSM Magazine

A study which examined the corporate social responsibility (CSR) messaging of Fortune 100 companies on Twitter during the pandemic has found that organisations could better communicate with their customers during times of crises by strategically embedding their CSR response into international marketing plans.

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10 Innovative Ways Companies are Winning with AI Today

TechSee

Clearly, companies that generate value from AI consider the technology a worthwhile business transformation initiative. Artificial intelligence is a technology that mimics human activity, decision-making, and learning. Target Marketing and Advertising. What is Artificial Intelligence? Prevent Disasters.

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Guest blog: On-Demand Economy – How to Pivot Customer Service Practices to Give Consumers What They Want

Comm100

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. If you want your brand to thrive in the modern market , you’ll need to know how to pivot your customer service practices to give your target consumers what they want ASAP.