Totango

APRIL 6, 2023

With budgets being cut, staff being laid off, and sales cycles getting longer, many businesses are feeling the pressure, especially in the tech sector. To survive this tough “do more with less” climate, companies are turning to their customer success (CS) teams to ramp up their customer retention and expansion efforts.

Innovation 86

Innovation 2023 Customer Success Sales 86

TechSee

FEBRUARY 21, 2022

Practically every business process can be impacted by artificial intelligence, especially repetitive, high-volume, or mainly rule-based processes. Enhance Customer Service. With companies increasingly competing to win customers based on their experiences, it’s no surprise that 59% of executives in the U.S. Boost Staffing.

Innovation 109

Innovation Insurance Telecommunications Automotive 109

CSM Magazine

DECEMBER 19, 2022

Rebranding is an active marketing strategy that changes the concept of the brand. The goal is to give a boost to development, to increase customer loyalty. Another goal is to attract additional customers. The management of Jackpot City online casino does everything possible to increase the customer base.

Customer Base 52

Customer Base E-support Loyalty Call Center 52

InMoment XI

JANUARY 12, 2024

More than just a technological innovation, conversational intelligence represents a paradigm shift how organizations understand, interpret, and harness the power of human conversations. By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points.

E Commerce 260

E Commerce E-support Healthcare Multi-Channel 260

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

Customer Engagement 197

Customer Engagement Blog Engagement Marketing 197

InMoment XI

MARCH 6, 2024

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts. Make a customer, not a sale.”

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

InMoment XI

JULY 7, 2022

The better your brand equity, theoretically the better your company will perform in sales and public perception. These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Customer Preference.

Brands 492

Brands ROI Social Media Return on Investment 492

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? With the increase in demand, there has been a corresponding surge in the supply of businesses offering carpet cleaning services.

Marketing 57

Marketing Social Media Advertising B2B 57

SurveySparrow

OCTOBER 26, 2023

Geographic segmentation involves dividing a market into distinct geographical units, such as countries, regions, or cities, to customize marketing strategies based on the specific needs and preferences of those locations. Here are the key features that make geographical segmentation essential in the realm of marketing: 1.

Marketing 52

Marketing Culture Advertising Social Media 52

Currency Alliance

DECEMBER 4, 2023

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand.

Social Media 57

Social Media Marketing Events Advertising 57

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. Rising influence of technical buyers, brand-side.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

CSM Magazine

JANUARY 19, 2023

However, many company owners ignore market research to save money and make quicker choices. Keep reading to find out if market research guarantees success. If no one wants your brand’s product, you can trust you will struggle to build a loyal social media audience, generate clicks to your website, and secure product sales.

Marketing 52

Marketing Social Media Competitive Advantage Financial 52

InMoment XI

NOVEMBER 20, 2023

By processing vast amounts of unstructured data, such as social media interactions and customer reviews, AI extracts valuable information that can be used to tailor products, services, and marketing campaigns to meet the evolving needs of the customer base.

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Insights 52

Insights Marketing 2022 Reference 52

Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Rather, I will explain why the industry is changing and why your company needs to collaborate with complementary brands in order to double or even triple engagement with customers. Markets evolve because they are ecosystems. This is not a beginner’s class.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

FEBRUARY 12, 2024

Businesses are continuously on the lookout for innovative approaches to enhance their customer outreach and engagement strategies. However, one essential element of customer communication often goes unnoticed – outbound voice communication. In addition, outbound voice communication is not only about sales.

Communication 52

Communication Contact Center Omnichannel Call Center 52

SurveySparrow

NOVEMBER 26, 2023

It helps you get a competitive edge in the evolving market. The product life cycle is a fundamental concept that maps out the journey of a product from its inception to its eventual exit from the market. It helps businesses change and do well even when things in the market keep changing. What is the Product Lifecycle?

Innovation 52

Innovation Loyalty Loyalty Programs Consumers 52

Alida

MARCH 30, 2017

What do you need to succeed in a traditional and established multi-billion dollar industry like the grocery market? Price Chopper Supermarkets, an American grocery chain with 136 stores, has one answer: customer insight. Trimboli highlighted three benefits of using customer insight. In the U.S., Identifying unmet need.

Customer Insights 145

Customer Insights Insights Webinar Innovation 145

SurveySensum

SEPTEMBER 22, 2023

Take Apple, for example, who just launched products as per the market i.e., its latest iPhone 15 and sleek smartwatches. Apple continuously introduces products that not only excel but also cater to their customers’ desires. You can achieve this by launching product-market fit surveys. What is Product Market Fit?

Marketing 52

Marketing Measurement Customer Satisfaction Demo 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Visit the registration page.

2018 49

2018 Sales Roadmap Loyalty 49

ChurnZero

DECEMBER 7, 2023

From living and breathing innovation, to questioning the status quo, to relentlessly pursuing customer value and breakthrough results, it takes a lot to become a ChurnHero Award winner. This year, five spectacular customer success teams have joined the list. Here’s what they achieved, and how they did it.

2023 52

2023 Customer Success NPS 2022 52

Optimove

MAY 20, 2024

Brands do not have direct access to their end-user customer data. Jabra, an audio equipment manufacturer, uses an innovative approach to post-purchase journeys that demonstrates the bridge to close this manufacturer-to-end-user data gap.

Customer Engagement 52

Customer Engagement Engagement Net Promoter Score Download 52

BirdEye

MARCH 6, 2023

With the majority of customer interactions happening online, local brands and businesses must ensure that their digital presence is up-to-date, easily accessible, and user-friendly. Enter Birdeye — a platform that makes it easy for local businesses of any size to deliver top-notch digital experiences to engage customers and grow sales.

Healthcare 98

Healthcare Automotive Hospitality Workshop 98

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your target audiences align?

Brands 94

Brands Marketing 2016 Consumers 94

Retently

MAY 9, 2024

Key Takeaways A small increase in B2B customer retention can lead to a significant boost in profits, emphasizing the importance of maintaining a loyal customer base for consistent business growth. This word-of-mouth can be more effective and cheaper than any flashy marketing campaign. But how exactly? How old are they?

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Beyond Philosophy

FEBRUARY 10, 2020

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. Innovation to imitation is down to weeks. Customer Driven-Growth. The competition is fierce in business today.

2020 172

2020 Hospitality Return on Investment Telecommunications 172

Inbenta

DECEMBER 21, 2023

The acquisition of Horizn comes as businesses are increasingly looking to leverage visually engaging content in their help centers and other customer service settings to improve customer experience and employee training. Horizn has also been able to establish a large customer base with leading financial institutions in the U.S.,

Interaction 52

Interaction 2023 2011 Demo 52

BirdEye

FEBRUARY 27, 2024

To compete in this complex market and capture audience attention, dealership brands must put their best foot forward. Whether you’re looking to boost brand awareness, fuel customer engagement, or turbocharge car sales , this blog post is the ultimate guide for your dealership brand to succeed in 2024.

Advertising 62

Advertising 2024 Automotive Social Media 62

Magellan Solutions

MAY 13, 2020

Businesses use telemarketing to directly market their products or services to both existing and potential clients. For decades, businesses have been using B2B telemarketing services to turn many opportunities into business and to grow their business, especially cold calling to promote their products or services and other sales activities. .

Sales 52

Sales Seminar Demo B2B 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 52

Customer Centricity Automotive E Commerce Fashion 52

CSM Magazine

APRIL 28, 2021

Dixa , the Nordic customer service innovator that has transformed the EMEA customer experience (CX) market, is continuing to strengthen its footprint in the US and its disruptive new perspective on customer experience. Thomas Hansen, Dixa.

Customer Service 52

Customer Service Marketing E Commerce Customer Experience 52

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

B2B 148

B2B E Commerce B2C E-support 148