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Unraveling the Tangled Vines of Omnichannel Customer Care

BlueOcean

Instead, the opposite has happened – adding more channels has complicated the customer journey, adding more contact points and sparking more channel switching activity. Gartner research shows a direct correlation between the number of available channels and the number of customer contacts in a single resolution journey.

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Validating Your Outsourced Customer Care Partnership: Is Your Incumbent “Still the One”?

BlueOcean

Those data points still play a role in measuring performance, but your partner should have their eyes set on the bigger picture of customer success. Is your partner focused on metrics that help you assess and elevate customer loyalty or promotion and advocacy? Are Your Customers Happy? Are they meeting (and exceeding!)

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

For example, at first glance, an hour-long phone call with a customer that doesn’t result in first call resolution or a sale appears to be a high-cost, low-efficiency interaction. If that call was cut off at two or three minutes in the name of low AHT, an important opportunity to provide exceptional customer experience would have been lost.

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Utilize Customer Journeys to Transform the Customer Experience

Lumoa

Using customer journeys to develop your customer experience strategy keeps your business agile while transforming the experience. These repeated interactions and the overall progression make up what is known as the “customer journey.” How to transform the experience by looking at customer journeys 1.

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Up Where Expectations Soar: Customer Care in the Age of Entitlement

BlueOcean

And a customer who feels they are owed the right to “special treatment” can quickly become an unhappy customer. It’s your contact center agents who are left to make things right and, hopefully, earn the customer’s continued loyalty – and they have to be well supported to do it effectively. Read this next!

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Measuring Emotional Value Index (EVI®) throughout the Customer Journey

Feedbackly

It is a KPI that helps you track, measure, and analyze how customers feel about your business and understand its impact. The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, both at the micro and macro level. Loyalty/Advocacy. Product/Service.

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. Without it, you risk taking a hit to your CSat scores, your brand loyalty, and your bottom line. But what mix of live agents versus AI is best for your business? It’s our thing.