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Four customer engagement strategies for SaaS companies

ChurnZero

One key to keeping customers is keeping them engaged. What is customer engagement? Customer engagement is the sum of all interactions between a customer and a company. For example, a customer with a software license utilization of 90% or more suggests that company-wide engagement is solid.

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Travel Customer Care Excellence, Informed by Social Listening

NetBase

When we talk about customer care, we now know we’re talking about the entire customer experience – not just isolated moments in-store, or when things go wrong. How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Here are some ways! Immediacy Is Key.

Travel 56
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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

DBS found that digital customers are 42% of its customer base but account for 72% of its profit; have a ROE of 27% versus 18% for traditional customers; and have a CIR that is 22% lower than traditional customers. ” . Companies can benefit from customer journey mapping exercises in many different ways.

Financial 218
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259
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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

This personal touch creates a sense of exclusivity and appreciation, enticing customers to engage and explore the latest beauty trends. Dynamic Pricing and Offers Expedia , the renowned travel platform, has mastered the art of dynamic pricing and offers by making the best use of customer data.

Retail 52
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CCO Shares How to Create a Customer-First Health Care System by Directly Engaging Members

Customer Bliss

Upon beginning her work as the organization’s CCO , Antoinette spent time gathering information on customer related KPIs and data. She looked at all of the customer touchpoints and pain points, collected data from call centers to gather complaints and feedback, and reviewed communications previously sent to members.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

So let’s deep dive into different stages of the customer journey. From the initial interaction to the post-purchase engagement, we will understand each phase, uncovering the touchpoints that shape the customer journey. Key Touchpoints : Social media ad showcasing the app’s features.