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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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12 ways to leverage local social media marketing

BirdEye

Local social media marketing is a game-changer for small business owners. Because it increases your business’s visibility to potential customers in your area, thereby establishing a solid local presence. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why?

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15 Types of social media to help boost your brand

BirdEye

Using social media to grow your business’s presence online is a great start, but keeping up with new platforms can be challenging. There are more than a dozen types of social media with more popping up every day. Table of contents Choosing the right social media types for your business 1. Social networks 2.

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20+ ideas on how to promote your business locally

BirdEye

Use social media to promote 4. Ask for customer reviews 8. Sponsor charities or local sports teams 19. Seek backlinks for your website and gather reviews from satisfied customers to boost your online visibility in search engines. Attract subscribers using your website and social media channels.

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Decoding social media algorithms to help you rank

BirdEye

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

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34 effective Instagram story ideas for businesses to use in 2024 

BirdEye

According to a recent Birdeye survey , 60% of businesses consider Instagram to be a mission-critical social media platform for their growth. Related read : 5 social media tips to boost brand awareness Take inspiration from how the Born Good brand utilizes creative images in their stories to captivate and inform their audience.

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7 referral program ideas that work

BirdEye

It’s an effective way to broaden your reach and attract new customers. Get a partner to share about your business on social media , in their email campaigns, on their blog, or on their website. The more your company is out there, the likelier a customer can find you. What are 4 types of referrals?