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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

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Welcome To The Future Of Marketing Technology

Forrester's Customer Insights

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

Lastly, we asked attendees about the biggest changes they had made to identify at-risk customers. This integration empowers organisations to leverage comprehensive data, driving focus and strategic changes that are aligned with evolving customer needs.

Consumers 492
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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

As e-commerce becomes increasingly global and competitive, business leaders understand that technology can be a valuable tool in reconnecting with consumers. In particular, Artificial Intelligence (AI) has emerged as a powerful tool, revolutionizing the way companies understand and enhance the customer experience. What is AI in CX?

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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life.

2025 59
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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

Related: Experience Action Podcast Episode 5 – 5 Questions for Customer Experience (CX) Leaders CX Embedded in Marketing Historically, many organizations have positioned CX within the marketing department. The role of the Chief Marketing Officer is a tough road these days.

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13 Best Practices for Website Feedback: Gathering and Utilizing Valuable Customer Insights

SurveySensum

Is it the website’s usability, customer journey, or the brand’s overall perception? Are you aiming to boost sales, strengthen customer loyalty, or expand market reach? For example, if you want to increase your online sales, ask customers about their shopping experience on your website. And the best part?