CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

Lumoa

APRIL 13, 2020

With the modern technologies available today, such as speech-to-text and artificial intelligence (AI) it’s possible to automatically generate insights from calls, Interactive Voice Response (IVR) surveys, and post-call surveys. As a consequence, many companies receive large volumes of customer data via phone calls.

Customer Insights 83

Customer Insights Feedback Insights Social Media 83

Optimove

NOVEMBER 7, 2023

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

Marketing 83

Marketing Multi-Channel 2012 Customer Journey 83

CSM Magazine

JULY 21, 2023

In a rapidly evolving, increasingly customer-centric business landscape, enterprises are recognising the need for a deeper understanding of their customers. They are finding invaluable insights not in traditional market research, but in their contact centres, the bustling hubs of customer and colleague conversations.

Customer Insights 52

Customer Insights Insights Social Media Webinar 52

Playvox

JANUARY 12, 2022

The macrotrends of staffing pressures , flagging loyalty, and omnichannel service are driving the demand for new solutions that help alleviate blind spots and uncover customer insights to the benefit of service teams as well as product, IT, marketing, and sales. We call it Customer AI. How to Use AI in Customer Service.

Customer Insights 52

Customer Insights Insights Contact Center Customers 52

Forrester's Customer Insights

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Technology 48

Technology Marketing Customer Experience Customers 48

Centercode

JANUARY 8, 2021

We’ve often described modern technology as highly sophisticated, highly connected, and continuously iterative. It highlighted both the reliability of technology and its shortcomings. Customer testing, by design, is a gateway to uncovering and acting on exactly that. That’s where customer testing comes in.

2021 98

2021 Customer Insights Insights 2020 98

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Following these recommendations now will uplevel your personalization efforts, increase customer lifetime value (CLV), and earn your customers’ loyalty for life.

2025 59

2025 Marketing 2024 Customer Centricity 59

SurveySensum

NOVEMBER 22, 2023

Is it the website’s usability, customer journey, or the brand’s overall perception? Are you aiming to boost sales, strengthen customer loyalty, or expand market reach? For example, if you want to increase your online sales, ask customers about their shopping experience on your website. And the best part?

Feedback 52

Feedback Customer Insights Insights E Commerce 52

Forrester's Customer Insights

FEBRUARY 12, 2024

Do you sell into multilingual markets, nationally or internationally? We recently published the Forrester Tech Tide: Enterprise Localization Technologies, Q1 2024, to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach.

Technology 39

Technology 2024 Marketing Customer Experience 39

Forrester's Customer Insights

DECEMBER 11, 2022

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics.

Metrics 26

Metrics Technology Marketing Measurement 26

Optimove

MARCH 28, 2023

Acquisition marketing is a critical component of any successful growth strategy. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market. Where We’re At Consumers are spending less.

Marketing 52

Marketing Download Return on Investment Social Media 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267

2016 Innovation Marketing Insights 267

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

CSM Magazine

DECEMBER 21, 2021

In this blog, we throw the spotlight on technology and how to use it effectively, adding the human touch to digital interactions. The technology tug-of-war. Just as customer expectations reflect a stark contrast of needs and wants, there are conflicting views about how technology supports agents in the contact centre.

Technology 59

Technology Average Handle Time Omnichannel Blog 59

C3Centricity

MAY 25, 2020

Do you believe that using technology to understand customers is the only way today? In today’s data-rich environment I’m not really suggesting that you actually ignore data nor technology! And then develop insights and actions. The latest technology is not going to make up for your lack of thinking!

Technology 77

Technology Information Consumers Retail 77

Forrester's Customer Insights

NOVEMBER 2, 2015

We've all seen comprehensive diagrams featuring hundreds of vendor logos across multiple marketing technology categories. So, when tasked with mapping the technologies required to deliver contextual marketing, I decided to simplify things. The latter two lend themselves to the enterprise marketing technology landscape.

Technology 48

Technology Marketing Interaction Insights 48

SurveySparrow

JULY 31, 2023

Did you know that advances in artificial intelligence are changing the way brands gather and activate consumer insights? AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. Reports back this up.

Consumers 52

Consumers Marketing Social Media Innovation 52

West Monroe

DECEMBER 11, 2022

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52

Banking Marketing 2008 Financial 52

ReviewTrackers

MARCH 17, 2017

Amidst all the activity, the team also found the time to learn all the emerging new trends in technology at SXSW. . Artificial intelligence was one emerging technology that everyone at SXSW was talking about. At Humans and Robots , featured speakers Dr. (ReviewTrackers is all in on this particular technology trend.

Technology 79

Technology Social Media Healthcare Events 79

Forrester's Customer Insights

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

Technology 47

Technology Marketing 2018 Insights 47

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

transcosmos Information Systems

OCTOBER 8, 2015

Technology has become an indispensable part of modern living. It goes without saying that businesses have tried to find ways to improve their customer service through the use of technology, so much so that customer service has become incomplete without it. It’s a byproduct of technological innovation.

Technology 103

Technology Customer Service Social Media Loyalty Programs 103

CSM Magazine

AUGUST 10, 2017

True insight organisations are building market share by taking customers away from un-insightful, non-listening, non-responsive businesses. At Vision Critical we help over 600 global brands to turn their customers into the most powerful innovators, product designers, marketers and influential buyers.

Customer Insights 40

Customer Insights Insights 2015 Customer Relationships 40

ClearAction

MAY 14, 2024

8 Keys to Better VoC Methodology Lynn Hunsaker VoC methodology is the starting point for buy-in and enthusiasm around customer insights. Higher internal engagement in using customer insights for seamless journeys? Better VoC Methodology: Instead, use common sense and technology to evaluate every transaction.

Customer Centricity 48

Customer Centricity Voice of Customer Customer Insights Feedback 48

Forrester's Customer Insights

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling.

B2C 44

B2C Marketing 2023 Consumers 44

CSM Magazine

NOVEMBER 30, 2016

Customer insight, data & analytics have become an integral part of customer experience. In The Big Book of Customer Insight, Data & Analytics , CX Network looks look at the rapid way the industry has accelerated in recent years and how these changes have impacted upon customer experience strategies across the globe.

Books 40

Books Customer Insights Insights Download 40

Beyond Philosophy

DECEMBER 16, 2023

The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond AI’s enthralling me these days, and it seems the world’s caught in the same spell. One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too.

2024 78

2024 Innovation Workshop Consulting 78

Forrester's Customer Insights

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before.

Technology 29

Technology Marketing B2C Presentation 29

Optimove

SEPTEMBER 28, 2022

Cultivating a winning brand/consumer relationship means creating a unified customer experience across both the digital and the physical, creating magical micro-moments that customers love. Proximity marketing. What exactly is proximity marketing? And one of the optimum ways to do this? And it doesn’t stop there.

Retail 52

Retail Brands Marketing Sports 52

BirdEye

SEPTEMBER 14, 2023

Rapid development in AI technology gives small businesses all kinds of solutions that can improve operations in a big way. AI for small businesses enhances customer experiences, reduces operational costs, and increases production. AI is the technology that creates algorithms that adapt to humans way of working.

Financial 109

Financial Social Media Consumers Insights 109

Forrester's Customer Insights

MARCH 18, 2015

Gone are the days when we have to "sell" the idea of using customer and marketing data to drive better business decisions. The sheer scale and diversity of customer data will provide rich new sources of insight and allow firms to effectively engage with customers using enterprise marketing technologies.

Customer Insights 40

Customer Insights Insights Technology Presentation 40

Forrester's Customer Insights

JANUARY 20, 2015

" BUT, because their tools and strategic initatives relegate social to a function of customer service or PR, social analytics limps along, year after year, triaging crises, and pleading for money and influence in the organization, with limited success. Customer Insights' I'm @allsnsmth.

2015 29

2015 Technology Marketing Customer Insights 29

Forrester's Customer Insights

JUNE 23, 2021

It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients.

Technology 39

Technology Measurement Consumers Insights 39

Optimove

MAY 20, 2021

For the 2nd year in a row, Optimove is recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs1. Optimove’s Progression Over the Years: As part of the evaluation, customer reviews posted to Gartner Peer Insights are also considered. In-Depth: Critical Capability Use Cases.

Marketing 52

Marketing 2021 Measurement Roadmap 52

Optimove

MAY 18, 2020

This year, Gartner recognized Optimove’s development and advanced it from the “Niche Players” to the “Challengers” quadrant in Gartner’s Magic Quadrant for Multichannel Marketing Hubs (MMH). Cautions are items that marketers should take into account when evaluating a vendor.

2020 98

2020 Marketing Download Call Center 98