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Social media analytics: Definition, types, and importance

BirdEye

By understanding your audience, you can create campaigns that resonate with them, leading to more engagement, more sales, and ultimately, a healthier bottom line. Measure your ROI – Social media analytics can help measure the return on investment (ROI) of your social media campaigns. 3 types of social media analytics.

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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration. Customer experience is not so insular.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

This is the secret ingredient to retaining customers, increasing sales, and succeeding as an organization. But since customer experience has a more broader outlook than customer service, additional data like repeat sales figures and customer retention rate are also taken into consideration. Customer experience is not so insular.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

The better your brand equity, theoretically the better your company will perform in sales and public perception. It can be difficult to definitively measure your brand equity, but there are a few ways to gain further insight into how your brand is doing. Brand equity isn’t something that will leave your company without visible results.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

We’ll go into more detail below as to why, but for now, here is our definition: Great customer experience means meeting or exceeding the expectations of your customer during all interactions with your company. Yes, you can steal that definition. How do you demonstrate the return on investment (ROI) for your CX program? .

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The Definitive Guide to Chat Bot Strategy

Bold360

But beyond streamlining customer service functions, chat bots can also boost sales, enabling customers to place orders via messaging systems much in the same way they’d tell an employee in a brick-and-mortar location what they’re looking for. This is the functionality that will offer a real return on investment.

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Developing Cross-Functional CX Buy-In: 3 Challenges & Methods

Experience Investigators by 360Connext

CX teams that collaborate cross-functionally are 27% more likely to have a high or very high Return on Investment (ROI) of their CX program , according to the 2022 State of CX Report from GetFeedback. A lack of a universal view of CX means that any buy-in gained requires a lot of definition and communication with each leader.

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