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Why your business needs a social media manager

BirdEye

Having a social media presence is crucial for success in today’s market. Social media has become a primary way for people to discover and purchase new products, which means hiring a dedicated social media manager can seriously benefit your business. Table of contents What is a social media manager?

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What Is A Customer Journey Map? (Free Downloadable Template)

Feedbackly

A customer journey map is an essential tool that affords companies the opportunity to understand the state of their organization’s customer experience by outlining points at which their customers interact with their brand. Each time a customer interacts with your brand is an opportunity to delight.

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Decoding social media algorithms to help you rank

BirdEye

Understanding social media algorithms can be the difference between success and failure. In this article, we’ll teach you everything you need to know about the most well-known social media algorithms and explore ways to help your company rank. Table of contents What are social media algorithms?

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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

InMoment XI

If you’ve ever heard the terms “ CX ” or “customer experience” before, you probably know that they and similar phrases refer to organizations’ attempts to scour every interaction for feedback and insights. You might also know that customer experience is generally considered to be a more specific subset of user experience ( UX ).

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Struggling to Generate Leads through Video Marketing? Discover Strategies That Work

SurveySparrow

Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media. Sharing videos on social media will boost your reach.

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Deferred Deep Linking

Optimove

Deferred deep linking is a marketing technique which uses external digital channels to reach potential users and safely direct them to content and promotions inside an app. Deferred deep linking is often considered to be the best way to lead non-users from an ad to an app. Social Media to App. E-mail to App.

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Mobile Marketing

Optimove

Mobile marketing is used to attract customers in an interactive and personalized way. Mobile marketing works by connecting with customers through their mobile devices encouraging them to interact with your brand. You can engage customers who are active users of your brand’s app and guide their user experience in your app.