CRM Journey Orchestration Showdown: AI vs. Manual
Optimove
MAY 27, 2021
Obvious alert: The more granular your CRM journeys are, the more personalized your marketing becomes. It’s one and the same, basically, but bear with me. As your marketing becomes more personalized, your messages become more relevant and effective, Right? And that leads to increased customer lifetime value. And so, to increase customer lifetime value and deliver customers a more relevant experience, all you have to do is create more personalized campaigns, targeting more granular segments
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