2016

Remove conversational-surveys
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How customer intelligence software helps companies fight the survey epidemic

Alida

Jon Reed, the co-founder of the website diginomica , is sick and tired of surveys. Every customer interaction, no matter how trivial, triggers a survey,” he grumbles in a recently published article. “If If my toothpaste company knew when I finished brushing, they would send me a freaking survey.”.

2004 169
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Customer Experience ROI – How to Introduce And Grow It

Customer Bliss

This will require the removal of survey score addiction and a shift in leadership thinking. Remove Survey Score Addiction. It measures what customers actually DID (via their behaviors), versus what they SAY they are going to do (via surveys). Remove Survey Score Addiction. Surveys do have an important place in this work.

ROI 135
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Understand Your Customer & Improve Customer Growth

Customer Bliss

Using survey scores alone to quantify and drive action puts CX work (and your role) in the “leap of faith” category. Use the Surveys & Feedback to See What’s Trending. Taylor Rhodes: “In our maturity of using surveys for many years, score chasing can drive fatigue in improvement efforts. ” Conclusion.

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Understand Your Customer & Improve Customer Growth

Customer Bliss

Using survey scores alone to quantify and drive action puts CX work (and your role) in the “leap of faith” category. Use the Surveys & Feedback to See What’s Trending. Taylor Rhodes: “In our maturity of using surveys for many years, score chasing can drive fatigue in improvement efforts. ” Conclusion.

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The Open CCaaS Advantage Report

When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts?

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How smart brands measure customer intelligence ROI

Alida

For example, brands are beginning to map out the entire customer journey, filling holes and overcoming challenges by bringing customers into the conversation. Innovative companies use customer feedback to complement other measures of CX, including the Net Promoter Score , share of wallet and customer satisfaction surveys.

ROI 269
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Forget Customer Feedback!

Customer Bliss

That belief leads to a lot of money being spent on plain-vanilla surveys, irritating dinnertime interrupting phone interviews, and ends with long winded market research reports replete with cross tabulations and PowerPointâ presentations. Rule #1: Stop expecting surveys to be your tools for learning. Click To Tweet.

Feedback 169
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The Difference Between Customer Experience and Customer Feedback

While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind.