InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

BirdEye

MARCH 11, 2024

This is a golden opportunity for multi-location businesses to use virtual events as a powerful tool to engage with local communities and enhance brand reputation. A critical element of your event’s success lies in the visual appeal of your Facebook event cover photo. Where will your Facebook event photo appear?

2024 57

2024 Events Social Media Demo 57

CustomerSuccessBox

AUGUST 25, 2022

Attending Customer Success events in 2022 ensures your SaaS business is at par with the current industry trends. It is advisable to follow industry events to understand the altered and advanced customer expectations. Some of the most significant CS events have been held in the year 2022 so far. Did you miss them?

2022 52

2022 Events Customer Success 2023 52

Optimove

APRIL 2, 2024

Like every sporting mega event, Euro 2024 will attract a wave of new players. Key Takeaways: Mega-events draw in a surge of new and reactivated players, making it crucial for operators to focus on retaining and engaging them with tailored marketing strategies. It’s also a huge opportunity for operators.

2024 59

2024 2022 Insights Events 59

CSM Practice

FEBRUARY 8, 2023

With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. Recent stats suggest over 90% of SaaS startups fold within three years due to the intensely competitive nature of the market.

Metrics 52

Metrics Net Promoter Score Advertising 2025 52

SurveySensum

FEBRUARY 27, 2024

So, with this blog, we will dive deep into strategies, best practices, and insights aimed at creating a thriving and fulfilling work environment for employees and boosting employee experience at all levels. eNPS: It is a metric used to measure employee loyalty and advocacy within an organization.

Metrics 52

Metrics Culture Demo Healthcare 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Events 57

Confirmit

MARCH 12, 2019

Last week we joined insights, research and marketing professionals from around the world at the Marketing Week Insights Show in London. It’s a huge event which covers an incredible amount of ground over the space of a couple of days. Inevitably, one of the biggest topics of conversation was GDPR.

Insights 56

Insights B2C Events Social Media 56

SurveySensum

MARCH 15, 2024

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. I know I know market research can be tedious and it can take a lot of time and effort from you and your team.

2024 52

2024 Marketing Demo NPS 52

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

Alida

DECEMBER 4, 2017

As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. Today, the brands growing in the luxury market have a clearly articulated purpose. More than ever, Cadillac is focused on customer insight and engagement.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

NetBase

JANUARY 21, 2020

They know that vanity metrics are pretty meaningless and have found tangible insight that really moves the needle for brands. As Brian Mossop, Sr Vice President, Insights and Analytics at FleishmanHillard shared at NetBase Live , a good analyst is skilled at telling stories with data. Vanity metrics are enticing though.

Metrics 64

Metrics Demo Fashion Insights 64

CSM Magazine

APRIL 29, 2024

Real-time Monitoring and Alerts BI tools provide real-time monitoring of social media conversations, ensuring businesses can stay updated on relevant discussions, trends, and events as they happen. Competitor analysis helps businesses identify gaps in the market, uncover emerging trends, and refine their competitive positioning.

Social Media 52

Social Media Metrics Events Insights 52

SurveyGizmo

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Downloads are the starting metric for most developers. Similar to downloads, tracking new signups can yield interesting insights.

Metrics 52

Metrics Measurement Download 2021 52

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. This was arguably the best yet, with industry leaders bringing insight to inform every aspect of effectively running a global enterprise.

Consumers 64

Consumers Marketing Social Media Events 64

CXApp

AUGUST 7, 2018

To be more precise, customer metrics. But related metrics are going to provide the insights you need to craft, hone and develop new experiences that are worthy of your customers’ time. What are some good KPIs or key performance indicators to consider when building a proper metrics system? What insights truly matter?

Metrics 40

Metrics Insights Net Promoter Score Social Media 40

CXApp

AUGUST 7, 2018

To be more precise, customer metrics. But related metrics are going to provide the insights you need to craft, hone and develop new experiences that are worthy of your customers’ time. What are some good KPIs or key performance indicators to consider when building a proper metrics system? What insights truly matter?

Metrics 40

Metrics Insights Net Promoter Score Social Media 40

Magellan Solutions

MARCH 19, 2024

With so much content shared online, filtering out inappropriate, harmful, or illegal material is essential, making content moderation in social media marketing challenging. Content moderation is crucial for businesses using social media for marketing. Or do you prioritize freedom of speech above all else?

Social Media 52

Social Media Marketing Advertising Brands 52

SurveySparrow

OCTOBER 31, 2023

It involves evaluating prototypes and near-final products to ensure they are market-ready and meet the desired quality standards. Importance of Product Testing Imagine you are excited about the launch of a smartphone in the market. What you need to keep in mind is that product testing is not a one-time event.

Insights 52

Insights User Experience Innovation Feedback 52

CSM Practice

JUNE 6, 2020

The renewal rate metric also provides a quick overview of customer success team performance before in-depth analysis. Each metric compares the amount of the variable that was renewed against the maximum amount that could have been renewed. A low renewal rate creates a leaky revenue bucket that prevents significant revenue growth.

Metrics 89

Metrics Measurement Customer Success Financial 89

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Marketing 83

Marketing Social Media 2008 Metrics 83

Lithium

DECEMBER 28, 2020

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. One metric worth measuring is support deflection, but it shouldn’t dictate outcomes.

Insights 52

Insights Engagement Net Promoter Score ROI 52

Forrester's Customer Insights

APRIL 21, 2020

Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want.

Measurement 52

Measurement Metrics Events Marketing 52

CSM Magazine

FEBRUARY 6, 2024

It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Events 52

InMoment XI

NOVEMBER 15, 2023

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice.

Insights 324

Insights E Commerce Customer Experience E-support 324

NetBase

FEBRUARY 12, 2020

Music spans such a broad range of offerings, from broadcast radio, podcasting and social media to streaming media and live events. They make magical events for music lovers in every genre using social monitoring. Hetal is EVP of Smart Audio Insights & Analytics at iHeartMedia Inc and is passionate about what they do.

Events 60

Events Social Media Sports Measurement 60

CSM Magazine

NOVEMBER 28, 2022

Perform a thorough market analysis to get a better understanding of the customer service landscape, current trends, and the competition you’ll be up against. Is the product you’re offering something the market needs? This will help you establish a unique selling proposition (USP) and create a solid marketing plan.

Customer Service 52

Customer Service Marketing Roadmap Social Media 52

Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. VIPs saw a show there during the event. The rooms were large, comfy and high-tech enabled.

NPS 62

NPS Hotels Events Demo 62

Lumoa

AUGUST 5, 2022

The Impact of Global Events on the Retail Industry. These trends are expected to continue (for example, the need for digital self-serving and customer support channels) and retailers that adapt to these new preferences will be positioned to lead the market. Marketing campaigns. Price Hike-NPS Correlation. Targeted discounts.

Retail 83

Retail Feedback Consumers Marketing 83

BirdEye

APRIL 25, 2023

Referral marketing 10. Email marketing 11. Participate in local events 17. Showcase your business offerings, share industry insights, and use incentives to increase social media engagement. You can also use email marketing to distribute your newsletter and blog content to attract new readers.

Seminar 98

Seminar Social Media Advertising Workshop 98

Lithium

DECEMBER 5, 2023

Marketing Notes included in Posts data export : Notes added in Khoros Marketing to posts in the Calendar now appear in data exports under Metadata Fields. Publish threads to X (formerly Twitter) : Users can now post threads to Twitter directly through Khoros Social Marketing.

2023 52

2023 Webinar Events Social Media 52

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. CX Analysis for Event Understanding. Putting “Experience” Back in Experiential.

Events 40

Events Consumers Connections Brands 40

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. CX Analysis for Event Understanding. Putting “Experience” Back in Experiential.

Events 40

Events Consumers Connections Brands 40

Retently

JULY 28, 2023

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

Chief Customer Officer 142

Chief Customer Officer Customer Centricity Call Center Metrics 142

Lumoa

JANUARY 2, 2023

One tool businesses can use to capture valuable insights is the transactional Net Promoter Score (tNPS). This metric measures the likelihood of a customer recommending a business or product after experiencing it firsthand, revealing key information about customer satisfaction. . Types of transactional NPS (tNPS) surveys.

Net Promoter Score 83

Net Promoter Score NPS Events Customer Satisfaction 83

NetBase

SEPTEMBER 3, 2019

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. Once connected, you can search back in your data up to 27 months (even as far back as 51 months to capture past events) and learn: Improve your customer focus to deliver more personal and relevant customer experiences.

Marketing 65

Marketing Social Media ROI Metrics 65