Brand Equity: What It Is, the Benefits, and How to Build It
InMoment XI
JULY 7, 2022
Sometimes, they will choose that company even if the product is slightly more expensive because they recognize and trust the name. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity.
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