Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 145

Social Media Customer Service Multi-Channel 2014 145

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

NetBase

APRIL 14, 2020

People are talking about travel – and it’s not all about boycotts or travel bans, which of course makes for salacious news in and of itself. People Love to Travel. It seems the travel industry is in the news constantly these days, as consumers dispute everything from airline fees to cruise ship nightmares.

Travel 81

Travel Airlines Social Media 2019 81

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

Customer Bliss

JUNE 6, 2018

This is one of the many questions that Eric Smuda , VP of Customer Experience & Loyalty of Hertz car rental service had to ask when he joined the company to transform customer and employee experience. Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? Leverage social media platforms 4. This blog is all about that. How do you advertise your carpet cleaning business for free?

Marketing 57

Marketing Social Media Advertising B2B 57

InMoment XI

APRIL 3, 2024

This includes communicating with a brand via social media, making a purchase online, receiving an email or text confirming an order, providing user feedback on online channels, using a company app, operating a digital kiosk or point-of-sale terminal, or even simply visiting an organization’s webpage.

Customer Expectations 260

Customer Expectations Touchpoint 2024 Omnichannel 260

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98

Sales Marketing Social Media Blog 98

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Michel Falcon Experience

FEBRUARY 21, 2019

In my interview with Rachel David , founder of Hashtag Communications , we discuss social media customer service, managing remote employees and how businesses can leverage influencers to build trust with potential customers. So, I told people on my social media, this is what happened.

Social Media 68

Social Media Customer Service E Commerce Customers 68

QuestionPro Audience

DECEMBER 1, 2016

How Millennials are Travelling. Millennials are constantly expressing their interests on social media channels, and travel is not excluded from the trending topics identified by “hashtag goals.” These mantras are also reflections of their travel habits. Millennials are not just traveling more but also longer.

Travel 60

Travel Social Media 2008 Books 60

SurveySensum

JUNE 13, 2021

These strategies are bolstered with specific marketing and customer experience tactics that will drive loyalty and revenue growth. . Here are some such marketing strategies to expand your CX strategy. Tune into social listening. Automation and marketing together can help your business refine its CX strategy tremendously.

Marketing 111

Marketing Social Media Travel Touchpoint 111

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. If you travel a bit, as I do, this app can be a lifesaver. and the not so good. Think about it.

Social Media 218

Social Media Travel Rewards Programs Innovation 218

Experience Investigators by 360Connext

FEBRUARY 11, 2015

About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our social communities were built largely of people tangential to our market.

Marketing 233

Marketing Social Media Blog Webinar 233

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

LoyaltyPlus

MAY 11, 2022

The signs are good as total demand for air travel in January this year compared to the same period in 2021 was up by more than 82%. These can include everything from cargo and airport loyalty to industry travel. And in 2020, the sector experienced global economic losses of close to $170 billion. Tel: (+27) 012 640 0100.

Airlines 52

Airlines Loyalty Travel Transportation 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

GetFeedback

FEBRUARY 15, 2019

Companies frequently designate customer experience (CX) as the most exciting opportunity for their business, according to the Digital Marketing Trends Report. It’s also extremely important to monitor the social media conversation around your company. Focus on team training and development.

Customer Experience 322

Customer Experience Net Promoter Score Social Media Feedback 322

Optimove

FEBRUARY 14, 2023

Today’s consumers want to interact with the brands they love 24/7; on your app, in your store, and on your social media feeds and website. And naturally, savvy marketing teams will must address these needs through a robust omnichannel strategy. Delighted customers with no interest in playing the field regarding loyalty.

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

GetFeedback

JANUARY 19, 2020

All done via Expedia, because it gives me one place to handle all travel arrangements, and provides a very nice app to remind me what I booked along with directions, phone numbers, and more. . They can range just a single yes/no question to elaborate market research tools. Posts and comments on social media.

Touchpoint 365

Touchpoint Customer Journey Measurement Social Media 365

Experience Investigators by 360Connext

JULY 13, 2015

We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. Reward Investments In Customer Loyalty. Customer journeys are often represented in the same way.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentive schemes like loyalty programs are effectively a value exchange.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

Tourism 56

Tourism Travel Customer Service E-support 56

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. What makes this marketing concept so powerful? Lead generation : Marketers who customize content can expect to generate more leads than their less agile counterparts.

Marketing 111

Marketing Social Media Consumers Travel 111

Experience Investigators by 360Connext

DECEMBER 15, 2014

This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Airlines have recently taken to creating secret, invitation-only loyalty programs for their most valued customers. Loyalty is earned by brands that personalize and deliver a meaningful experience for customers.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

Experience Investigators by 360Connext

JANUARY 21, 2015

In the case of airlines, yes, they want to travel to a certain destination. If you cater to business travelers, for example, then go beyond the obvious like wifi access and business lounges. Consider them as whole people, who are traveling for business but aren’t robots who only talk business. They want it all!).

Customer Journey 283

Customer Journey Customer Journey Mapping Airlines Magazine 283

TechSee

JUNE 16, 2022

Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

BirdEye

DECEMBER 28, 2022

Are you looking for ways to increase your social media followers? If the answer to either question is yes, you should consider running a social media contest. In fact, research shows that contests can be up to three times more effective than regular posts at generating engagement on social media.

Social Media 19

Social Media Brands Engagement Entertainment 19

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Events 64

CSM Magazine

DECEMBER 7, 2021

Building customer loyalty is quite essential for companies, regardless of their sizes. This allows you to stand out in your industry, making you a market leader. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it.

Loyalty 52

Loyalty Rewards Programs Fashion Customers 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank. This article answers those questions.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52