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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

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Customer Experience 101: Types of Surveys

InMoment XI

Many audiences—like senior citizens or those without internet access—are far more likely to respond or far more comfortable with paper surveys than online surveys. Plus paper surveys are often easier to read for many since they’re printed in large fonts with black text on white paper. Benefits of Using Surveys.

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

There’s no value for them in listening to salesperson recite scripted features and benefits — they’ve already read all of that on the website or in other marketing materials. It’s this unique and personal relationship with your market that can best be described by the word “brand.”

Sales 107
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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Your VoC program isn’t just a project for the marketing or customer service department — it affects the entire company. Struggling with siloed data.

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Getting Started with Location Intelligence: Visitations

Gravy Analytics

Anonymous mobile location signals, when cleansed, aggregated, and enriched, give marketers new insight into consumer behavior. This data can be used to improve ad CTRs and ROI, for competitive intelligence, and to improve the customer experience.

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For CX success, re-evaluate your purpose

Zeisler Consulting

Notice that there’s no mention in there about revenues, sales, or market share. That’s on purpose, because the more I think about the “ ROI of CX ,” the more I realize that we in CX are writing checks that the Customers’ experiences alone (no matter how awesome they may be) can’t cash.

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Yet, how often do we face skepticism regarding the return on investment (ROI) of CX initiatives? However, introducing a surprising twist to this narrative, LSEG Data & Analytics , a leading global provider of financial market data and infrastructure, forecasts a 6 to 6.7% increase in Dollar General’s sales for 2024, reaching $40.33

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