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What is Insight selling?

CSM Magazine

Insight selling is a sales approach that focuses on providing customers with unique, valuable, and actionable insights about their business, industry, or market. There are typically four parts to insight sales: Research and analysis, Insight development, Insight communication, Collaboration and problem-solving.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

According to Forrester, fewer than 10% of enterprises are advanced in their insights-driven capabilities. By equipping your organization with predictive analytics tools, you can gain rich insights into customer behavior, make data-driven decisions, and optimize business operations. What is Predictive Analytics?

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Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers

InMoment XI

Cross-selling and upselling have formed the bedrock of brand aspirations for their existing customer base for a long time now. Keeping customers around for as long as possible to sell them as much as possible is a great aspiration, but as I’m sure you’re aware, it’s much easier said than done. Casting a Wider Net.

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Top Customer Survey Questions for Valuable Feedback

InMoment XI

What if someone asked, “How do you feel today?” But what are the right questions to ask? Read on to learn more about the different types of customer survey questions and what questions can help you get the most valuable feedback. What Are the Different Types of Customer Survey Questions? Open-ended questions.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. We’ll explore what customer experience analytics is, where it comes from, important metrics to consider, its benefits, real-world examples, and how to drive value from this practice.

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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

But it’s crucial to define each individually before we parse out how a CX mindset can inform what incentives your business should provide customers. Loyalty marketing uses a traditional company-wide approach to grow and retain customers by selling them more. Selling them more aptly summarizes the loyalty marketing mindset.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

And while any customer feedback program can add value to a customer experience strategy, the best ones create a swift cycle of turning listening into insights and action. And we’ve only begun to scrape the surface of what it can offer. Generative AI and other cutting-edge technologies provide unprecedented avenues (and speed!)