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2019 Social Media Marketing Predictions

NetBase

When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Social Media’s Favorite #Foodporn for Thanksgiving.

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Effort and Responsiveness in Customer Service Impacts Customer Loyalty

CSM Magazine

To highlight this point, Hubspot research identified that 80% of customers expect companies to respond to their social media posts within 24 hours, and 50% claim they would cease business with a company that fails to respond to a negative social media post. Fast forward to today. Balance is key.

Loyalty 69
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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

The year 2010 marked a turning point in the business world: the end of the “Age of Information” and the beginning of the “Age of the Customer,” according to Forrester Research. With the rise of smartphones and social media, the prevalence of rating systems, and the growth in apps, customers have become increasingly empowered and vocal.

Loyalty 52
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customer service, CX, and loyalty in business. Follow on LinkedIn. Brad Cleveland, Author, Speaker & Consultant.

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Is Your Customer Service Ready for Gen Zalpha?

CSM Magazine

This unique demographic encompasses both Gen Z, those born from the mid-1990s onwards, and Gen Alpha, those born from 2010 onwards. Aside from being able to respond quickly and efficiently, companies need to ensure that their customer service teams are able to speak the same language as Generation Zalphas and engage with them on social media.

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The rise and fall of big data hype—and what it means for customer intelligence

Alida

By 2010, the term “big data” had entered the common lexicon. Social media platforms such as Twitter, LinkedIn, Facebook, Snapchat and Instagram are examples of the real-time datafication of customers’ lives. Big data is not just about digitizing existing information. The big drawback of big data. We’re only human, after all.

2010 160
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Retain Consumer Trust By Keeping Your Brand Promises

Second to None

In fact, as social media peels away the layers between your brand and the consumers you serve, there is more of a responsibility to ensure an honest brand experience. The connectivity between brands and consumers offered in the Internet age has integrated brands into the daily routine of our lives.

Consumers 109