2022 Blog Brands Consumers 
InMoment XI
FEBRUARY 3, 2022
If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. We’ve spent a lot of time on the InMoment blog discussing the importance of a seamless experience. Revolutionary even.
Optimove
JANUARY 26, 2023
Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.
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Optimove
MARCH 30, 2023
This, for us, immediately begs the question, what will summer shopping look like this season for brands? To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on consumer trust , marketing fatigue , holiday shopping , and more. A distant third is brand reputation at 28%.
Optimove
OCTOBER 20, 2022
With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.
Comm100
JUNE 15, 2022
If you want your brand to stand head and shoulders above the competition, developing an unbeatable customer experience is essential. In this guide, we will talk you through how to launch and brand a successful customer experience (CX) program to ensure your business is operating at the top of its game. Push for change actively.
Comm100
NOVEMBER 29, 2021
The customer service landscape is forever changing as technologies and consumer expectations develop, but 2021 has seen a shift of proportions that we have arguably never experienced. In this blog, we’ll look at the top customer service trends to expect in 2022 so you can build a team of customer experience excellence.
Comm100
MAY 25, 2022
Consider, for example, that in Toronto, the cost of a 900-square-foot apartment is between $2,300 and $2,600 in 2022. Today, consumers are empowered in all sorts of ways, from on-demand ordering services like Uber and other apps to taking their qualms to social media. Instead, agents can focus on building value for the brand.
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