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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. The Big Picture: In this post, we explore 14 strategic imperatives for success in 2025, based on the trends we’re currently seeing in 2024. This is a checklist to make sure you stay ahead of the curve.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. Why hasn’t loyalty? The result is few loyalty initiatives have kept pace with the dramatic changes of customers and their behaviors.

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11 Cutting-Edge Methods to Revolutionize Customer Experience Technology

SurveySparrow

It’s time to harness the power of customer experience technology, enhance customer experience and embrace the customer experience digital transformation. Get ready; we’re about to revolutionize the world of CX technology. What is Customer Experience Technology? Advanced technologies are their best friends in this journey.

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AI Customer Service: Today’s Most Transformative Technologies

TechSee

of major companies around the world are currently using AI customer service technologies, the second most common use of AI after IT. As the technology matures, many companies will inevitably look for holistic AI solutions that unify customer and operational data to achieve the most valuable and actionable insights.

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Customer Self-Service: Pros, Cons, Examples

TechSee

Offering the relevant and accessible support channel is a key driver to enhancing customer experience, loyalty, and retention. The role of technology is more important than ever in improving customer service and operational efficiencies. Download our eBook: What Self Service Will Look Like in 2025 . By 2025, 50.7%

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Customer service trends for 2021: Top analyst predictions

TechSee

A recent Gartner report predicts that by 2025, customers will pay a freelance customer service expert to address 75% of their service needs. In Gartner’s analysis, proactive engagement with customers on digital platforms is a key strategy to increase loyalty and serves as an opportunity.

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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

How much must they know by 2025 to not become a commodity? It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality.