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Your AI in Market Research Questions Answered: Q&A with Raj Manocha

2020 Research

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies. A: Potentially.

Marketing 108
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How AI Can Enhance Consumer Understanding in Market Research

SurveySparrow

AI in market research has become a game-changer, empowering businesses to delve deeper into consumer behaviors, preferences, and motivations. So, let’s get started and unravel the mysteries behind AI’s impact on consumer behavior. Reports back this up. The best part? Let’s look at the process: 1.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Let’s take a closer look at how integrated CX platforms, and AI-powered tools in general, enable automotive brands to deliver intelligent, bespoke experiences that successfully attract, convert, and retain customers. Research from Deloitte found that 69% of consumers are more likely to buy from a brand that delivers personalized experiences.

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Thriving Senior Living: Mastering Reputation Management Strategies

InMoment XI

At the heart of it; senior care is more than finding a place for a loved one to reside. It’s about fostering a community steeped in care, safety, comfort, and boundless joy. It’s vital to define clear messaging that resonates with this audience, conveying the essence of your care services consistently across all touchpoints.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

You can even find opportunities for cross-selling, upselling, or personalized promotions by using real-time insights and trends generated by AI. Sales through Word-of-mouth Marketing : People are 90% more likely to trust and buy from a brand recommended by a friend. If you’re reading this blog post, you are probably one of them.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 260
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.