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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers. These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands.

Blog 120
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Connecting with Customers In The Moment: How These Brands Nailed It

Experience Investigators by 360Connext

Considering who your customers are and what they’re experiencing in the moment can say a lot about how much your organization really cares about them. Think of what even your satisfied customers might exclaim while interacting with your brand. What situational challenges may your customers face from their own viewpoint?

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Also, since you know that memories are connected, stories give the information you need to remember a lot more connections to other memories. That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand.

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5 Blogging Tips to Fuel Up Your Content Machine

Experience Investigators by 360Connext

Blogs are at the center of many content strategies. It’s challenging to write frequently around similar topics, but when I’m stuck for blog ideas I’ve found some invaluable resources. I hope these blogging tips will help you, too. One particularly pertinent commenter requested a “part 2″ to a blog.

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Guest Blog: Why Online Reviews Are Important for Customer Engagement

ShepHyken

This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement. Customer engagement is the communication with customers through a variety of channels to create emotional connections that foster customer loyalty. – Shep Hyken.

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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

Not everything has to hit the mark exactly, but if the experience you deliver to customers is lacking any identity, you might as well pack it up. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. appeared first on Customer Experience Consulting.

Brands 259