Remove how-product-managers-find-out-what-customers-really-want
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How Product Managers Find Out What Customers Really Want

Zonka Feedback

Product managers are often tasked with coming up with solutions to customer problems. The key, however, is that they need to understand the situation in depth before they can find a solution for it. Let’s get into it.

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Elves Rule: Employees ‘Make’ The Customer Experience, and Should Be Recognized for It

InMoment XI

Claus) gets much of the credit for spreading Yule joy; but, isn’t it really the elves who are most responsible? Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Here is some of what was covered.

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B2B Customer Experience: The Complete Guide

InMoment XI

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. But what mix of live agents versus AI is best for your business? And how do offshore solutions, interpreters, and texting play a role? But what’s the best approach?

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9 Customer Service Blogs Every Support Pro Should Follow

Help Scout

One of the best ways to stay current with trends and customer needs is by following customer service blogs. Below are nine customer service blogs we love, with breakdowns of what content you can expect to find on them and details on why they’re so amazing. Motivational quotes on customer service.

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Should You Stay or Should You Go? Reading the Signs and Leading CX Buy-In at Your Organization

CX Accelerator

Product Marketing Specialist InvGate. Many leaders do in fact think they are supporting Customer Experience in their organization. Budget, personnel, structure, culture, organizational habits, and lack of demonstrable progress impact sustained operational commitment to customer experience. Matt Beran, Sr. Lack of process.

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6 Deep Audience Research Methods to Improve Your Targeting

GetFeedback

And let’s be honest, that doesn’t improve the customer experience. In fact, 60-70% of B2B marketers admit they don’t understand their buyers, which is exactly what buyer personas are designed to do. Instead, try these deep audience research methods to uncover who your audience truly is and what they want.

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