Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
For our post-opportunity listening post, we’ve found that interviews are the most effective way to engage buyers. Also, the suggestion of a phone call lets the client know that we’re willing to take the time to listen—that we care, we want to learn, and we want to improve. Here’s what we’re doing and why we think it is successful.
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