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SaaS Developers Guide to a Positive Customer Experience

CSM Magazine

For developers embedded in the technical details of software creation, it’s easy to overlook the end user’s perspective. But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. Understand Your Customer Start by stepping into the shoes of your customers.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Every interaction with your business has the power to build or damage the relationship with your customer – and can directly impact your revenue. If you’re reading this blog post, you are probably one of them. 78% of customers have backed out of a purchase due to a poor customer experience (CX).

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Transforming Marketing with AI Tools

Magellan Solutions

Over time, machine learning algorithms allowed for more advanced customer segmentation and personalization. Companies can recognize the immense opportunities AI provides for enhancing their marketing endeavors. It includes customer segmentation, content optimization, social media marketing, and chatbots.

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Survey Logic: A Guide to Improved Data Collection

SurveySensum

So with an impeccable survey design , coupled with survey logic, there is nothing that can stop you from avoiding low survey completion rates and inaccurate data. In this blog, we will explore the basics of survey logic, its different types, and how it can benefit you in various ways.

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10 Ways to Increase Your Product Recommendation Sales 

Optimove

Incorporate these Customer-Led Marketing tactics into your product recommendation strategy and watch customer lifetime value improve. First, let’s take a brief look at what product recommendations are and then we will discuss how product recommendation strategies can be used to increase sales with Opti-X.

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8 In-App Survey Best Practices for App Improvement

SurveySensum

These surveys provide a unique opportunity to gather customer feedback right when they are interacting with your product. When conducted effectively, these surveys help you refine your app’s features and functionality. Precise Targeting: These surveys reach out to the right users with highly relevant questions.

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Email Segmentation

Optimove

What is Email Segmentation? Email segmentation is a targeted marketing strategy that involves categorizing an email list into distinct segments based on specific criteria such as demographics, behavior, or preferences. How does Email Segmentation Work? This increases the likelihood of recipients engaging with your emails.