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Digital Experience: Meeting Customer Expectations

InMoment XI

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Integrated CX consolidates customer signals from a whole host of sources, including transaction history, reviews, surveys , website activity, and social interactions (among others). Real-Time Service, Any Time of Day In the past, consumers would book a hotel by working with a travel agent or picking up the phone. Salesforce.

Hotels 260
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Stop using Customer Engagement as jargon and let’s truly understand it

Beyond Philosophy

In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences. This first one is from HubSpot.

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3 Reasons I Love Ann Handley – and Her Book!

Experience Investigators by 360Connext

First things first, I *highly* recommend her latest book, Everybody Writes , for anyone who has any reason to write anything from a status update to a manuscript. Learn more about the book and how to order. It was at South by Southwest Interactive Conference about 5(!) Back to the book. But this book. Go get it !

Books 275
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. It encompasses every aspect of their stay or visit, from the booking process and arrival to the accommodation, services, and departure.

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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

The EX/CX Connection. Making the experience for customers positive and attractive at each point where the company interacts with them requires an in-depth understanding of both customer needs and how what the company currently does achieves that goal, particularly through the employees.

B2C 529
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HOW TO PRACTICALLY CONNECT EX AND CX

CX Accelerator

Establishing a meaningful connection between your employee experience and the Customer Experience is very difficult. So how can we move beyond the hypothetical, and actually make the EX / CX connection? It will establish for you not just an overall engagement score, but sub-scores in 10 key areas of the employee experience.