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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies.

Marketing 260
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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52
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7 New Technologies to Improve Customer Service in 2021

TechSee

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. With these numbers, it’s no surprise that Forrester data shows that over 44% of customer service organizations are already using RPA to help them gain a competitive advantage.

2021 159
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5 Top Customer Service Articles of the Week 4-25-2022

ShepHyken

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. by Chris Wyper.

Article 64
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How B2B SaaS Companies Can Gain Real Competitive Advantage through Customer Success

SmartKarrot

In B2B SaaS or any other business per se, the competitive advantage is an attribute that allows a company to outperform its competitors. For example, access to low-cost resources, highly skilled employees, exceptional product, first-mover advantage, and so on. three forms of generic competitive strategy. Brand Advocacy.

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21 Powerful Ways To Build Brand Loyalty

Doing CX Right

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52
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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. Recognizing this, many brands have shifted their focus toward customer retention strategies. These programs will help you foster a long-lasting and meaningful relationship with your customers.