Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. Let’s take a look at the Upshot Award finalists’ best practices on ways to achieve ROI in marketing.

ROI 52

ROI Marketing 2020 Sales 52

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Customer Care Brands 52

Gravy Analytics

AUGUST 12, 2019

You get impressions, but few to no clicks, foot traffic, or attributable sales. Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. You create an ad and deliver it to your target audience.

Advertising 60

Advertising ROI Events Consumers 60

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52

Sales Culture Management Leadership 52

BirdEye

AUGUST 25, 2023

They can now connect with people, build communities, and promote products to the point of sale. Studies project that social shopping revenue will account for about 80% of e-commerce sales by 2025. This grows brand awareness and eventually, your sales. What are the benefits of social shopping?

Social Media 98

Social Media E Commerce Advertising 2025 98

PK

JULY 25, 2019

Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Events have the potential to be a highlight in your customer journey and communicate your brand values in a memorable way.

Events 49

Events Retail Loyalty Seminar 49

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Ready to register for Oracle OpenWorld today?

2018 49

2018 Sales Roadmap Loyalty 49

Totango

APRIL 25, 2019

Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of its 2019 Customer Success Summit Conference. . The event was top-notch (hats-off to all those involved with planning the details behind executing the event). “The

NPS 54

NPS Connections Events Customer Centricity 54

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. There will be many online and in-person events, so everyone can celebrate!

Customer Experience 297

Customer Experience 2012 2013 2014 297

BirdEye

APRIL 18, 2023

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. However, once you work through the growing pains, you can see a solid return on your investment (ROI). Connect and partner with local influencers Influencer marketing isn’t only for the top brands.

Advertising 98

Advertising Social Media Events Magazine 98

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers. Absurd, right?

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

Help Scout

DECEMBER 5, 2018

Calculating the return on investment (ROI) of a new tool can be tricky. Customer-focused businesses are beginning to leverage their support teams’ connection to the customer in ways that help the business grow. It’s worth noting that if a help desk cuts costs but drives customers away through lower quality, you’ll see decreasing ROI.).

ROI 40

ROI Return on Investment Customers Poor Customer Service 40

Natalie Petouhof

MARCH 3, 2016

Tweet Enterprise Connect 2016 is a leading conference and exhibition for enterprise communications and collaboration in North America. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event. It is being held March 7-9th, 2016 in Orlando, Florida.

Omnichannel 40

Omnichannel Connections 2016 Contact Center 40

Gravy Analytics

JUNE 3, 2019

Large enterprises have been using location information to make business decisions and improve their ROI for years. Higher Click-Through-Rate (CTR) and ROI. Advertisements and offers that are highly relevant gain better results, improving the CTR and the ROI of campaigns. Business Advantages of Location Intelligence. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

Totango

FEBRUARY 14, 2020

It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. Once a customer is ready to convert, they typically pass into the hands of the sales team , after which they are transferred to the team with whom they will build their longest relationship—the customer success team.

Customer Success 98

Customer Success Marketing Events Customers 98

BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Prime rewards are applicable across each sub-brand, creating a highly connected loyalty program.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Alida

JUNE 30, 2017

Vehicle sales are softening, and car ownership is down, especially among younger consumers. While the new paradigm of CASE (Connected, Autonomous, Shared, Electric) vehicles is expected to generate new economic opportunities, the picture for the legacy manufacturer/franchise dealer sales model is alarming.

Automotive 138

Automotive 2025 Customer Relationships 2017 138

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

Integrity Solutions

APRIL 16, 2021

Disruptors, emerging trends and unexpected events — like a pandemic, for example — can throw a wrench in your carefully thought-out strategy. Most businesses like to say they’re customer-centric, but in many cases, it only applies to a specific function or department, like sales or customer service.

Customer Centricity 121

Customer Centricity Culture Competitive Advantage Customers 121

Optimove

JUNE 15, 2023

If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? ), then it’s neither one nor the other. That’s the magic that happens when you respond to specific customer actions or events as they happen. You need to be combing them for maximum marketing impact. Leverage automation.

Marketing 52

Marketing Return on Investment E-support Events 52

Gravy Analytics

JULY 12, 2019

Location data tracks where people go and what events they attend. Each location a consumer visits and event they attend provides valuable information about what that person is interested in – and what they may purchase next. See how L’Oreal achieved 320% ROI using location data to reach women interested in beauty.

Advertising 40

Advertising ROI Automotive Entertainment 40

BirdEye

FEBRUARY 21, 2023

Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. It’s an essential part of our everyday lives, and there are no signs it’s slowing down.

Social Media 98

Social Media Management Multi-Channel ROI 98

TechSee

JULY 24, 2018

According to the Harvard Business Review , personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more. Two days later, he ordered a new connected flat screen TV to replace his older model. Power of visual engagement for enhancing personalization. No color identification required!

Customer Centricity 104

Customer Centricity Culture Technology 2018 104

Magellan Solutions

AUGUST 29, 2021

Whatever your brand values , UGC is one way to connect with people who believe in the same values. Using major events and holidays to gain exposure. To get more exposure and engagement, e-commerce brands can run campaigns that tie in with important national events and holidays. Consider the fashion industry. TALK TO US!

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

CSM Magazine

JANUARY 17, 2024

It has become an integral part of business communication both internally and externally in fields as diverse as interviewing, on-boarding and training new recruits, security, marketing and sales, customer support and relationship management, managing work-flows, and organizing pan-organization events across geographies and time zones.

Communication 52

Communication 2023 Social Media Travel 52

Natalie Petouhof

DECEMBER 3, 2021

From the customer experience perspective, these incidental emotions affect decisions long after the event that caused them. When a company takes the long view in building a positive emotional connection, that relationship is much more likely to flourish, and their customer lifetime value has the potential to grow.

Customer Experience 72

Customer Experience Connections Books Contact Center 72

TechSee

FEBRUARY 19, 2019

As the biggest mobile trade show of the year, MWC Barcelona 2019 is an event not to be missed. This year’s theme, “Intelligent Connectivity,” focuses on highly contextualized and personalized experiences , delivered when and where customers want them. Innovative AI-Driven Self-Service Exhibitors Not to be Missed.

2019 95

2019 Innovation Telecommunications Events 95

Customer Bliss

NOVEMBER 15, 2018

When starting out in her role as Vice President and CXO, Samantha spent a lot of time with the sales team at events and quickly learned from them that the Co-op’s products and services weren’t up to par with customer needs. 2 – Connect ROI to Growth. 1 – Look Deeper than Surface-Level Metrics.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. And here are some stats to consider as you weigh your options: Fireworks sales are up as much as 200% this year. So much so that Phantom Fireworks has seen some of their retail locations’ sales soar by as much as 200%.

Brands 95

Brands Marketing Travel 2019 95

Circular Edge

MAY 26, 2023

Blueprint 4D 2023 Recap & Highlights This year’s Blueprint 4D was all about incredible learning experiences, valuable networking opportunities, unique customer appreciation events, and connecting with new & longtime JDE and Cloud friends.

2023 52

2023 Demo Innovation Entertainment 52

Oracle

AUGUST 6, 2019

Leveraging Connected Data Across the Marketing Lifecycle. Staying ahead of the curve by connecting all customer intelligence across all interactions will shape the leaders of tomorrow. See how machines and people can work together to improve personalization, automate execution, and optimize ROI. Visit the registration page.

2019 47

2019 Marketing B2C Roadmap 47

Currency Alliance

FEBRUARY 20, 2023

The ability to control your loyalty rules in this way greatly reduces your dependency on the IT department or vendors and, importantly, allows you to engage easily with customers across many new sales channels in a consistent way. Complete purchases 1% of sales on low margin goods, and 2%-5% on high margin goods Refer friends $1.00

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

NetBase

SEPTEMBER 3, 2019

You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. We all know that ROI conversation is headed your way sooner or later. So isn’t it time to make sure you have insight to back up claim that your campaign launches are big contributors to monthly sales?

Marketing 65

Marketing Social Media ROI Metrics 65

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. But along with meeting the demands of their external-facing role, Customer Success also faces a barrage of internal requests – whether it’s case studies for Marketing, referrals for Sales, or research for Product. “In All of the above (and more).

Customer Success 59

Customer Success Management Roadmap Feedback 59

Totango

SEPTEMBER 10, 2019

Track Milestones and Events Over Time. Clearly marking and celebrating these milestones promotes a sense of momentum and helps the customer visualize ROI. Such milestones and events should be results-oriented, such as achieving complete license utilization or decreasing the number of support tickets opened during onboarding.

Events 72

Events Customer Journey Customers Loyalty 72

Oracle

NOVEMBER 16, 2020

The finalists for the “ Upshot Award for Best Demonstrated ROI in Sales ” represent multiple industries with different routes to success — but there’s one thing they all have in common: They put Oracle CX applications front-and-center to achieve the kind of ROI that would make them stand-out in their respective industries.

ROI 40

ROI Sales Financial Government 40

BirdEye

NOVEMBER 16, 2023

Experiment with off-season Google ads Lead generation and sales pipeline management for the coming busy season needs a plan. Use direct marketing to connect with customers In most digital marketing channels, businesses end up using the help of intermediaries to connect with their customers.

Marketing 63

Marketing Social Media Advertising User Experience 63