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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59
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Customer Journey Analysis in 6 Easy Steps

Quadient

Customer Journey Analysis in 6 Easy Steps. The customer experience is the sum of all the interactions that a customer has over the life of the relationship with the brand. One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints.

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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

LoyaltyPlus

The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when compared to 2019 figures. Fortunately, operations have resumed with airlines looking for more creative ways of re-engaging with customers. The past two years have been challenging for the aviation industry.

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Three Travel and Hospitality Customer Journey Tracking Examples

Kitewheel

Furthermore, travel businesses need to better understand and react in real-time to the needs of their customers. To accomplish this, they need to better manage their customer journeys. Personalize Based On Past Behavior to Drive Loyalty. Customer Journey Tracking Works. This makes sense in some capacity.

Travel 40
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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

While the media covered lots of impressive and sexy demos at CES, there were a few products receiving accolades for what the customer can actually do with them. A really interesting transportation example is Gogoro, which is part product, part service, and all kinds of awesome! If not, it’s time to ask for me.

Marketing 250
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The Art of Selling CX

Horizon CX

Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership. By tailoring its services to meet and exceed customer expectations, Amazon has secured customer loyalty, driving market share growth, and enhancing its overall strategic position.

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How can you measure customer satisfaction?

ViiBE Blog

How can you measure customer satisfaction? CRM , Customer experience. Automotive , Construction , Energy , Insurance , Retail , SMB , Transport. They are enthusiastic about products and services they acquired, as well as about their customer journey as a whole, and are likely to recommend the company in the future.