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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. It is often referred to as a brand or relationship metric.

Metrics 260
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Measuring Customer Journeys Like a Pro

Optimove

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Optimove takes it one step further. Optimove calls them Streams.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. The key point is that the website (a communications medium) also became the channel.

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

When you start your CX efforts, you need to consider how to measure it. But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. How Do I Measure Customer Experience? More purchases and renewals. More referrals and positive word of mouth.

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Understanding Call Center Occupancy in the Contact Center and How To Optimize It

TechSee

Occupancy measures how much time call center representatives spend engaging with customers when they are at work as opposed to non-productive or idle time. While these metrics measure agents’ productivity, occupancy only considers the time agents are active when logged in , while utilization includes total work time.

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Birdeye Reports: Revolutionize business intelligence with actionable insights

BirdEye

It should implement measures to safeguard data, protecting user information from unauthorized access or breaches, thereby maintaining trust and compliance. Location-level reports These reports are tailored for multi-location businesses, offering insights into the performance of each location.

Insights 113
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Drip marketing: How to plan and execute effective campaigns

BirdEye

In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads. Select your channels Decide which communication channels you will use to deploy your drip campaign.

Marketing 109