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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Put simply: it involves analyzing current and historical data to make predictions about future events or trends. With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling.

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The Complete Retail Customer Experience Guide

InMoment XI

Word-of-Mouth Marketing Satisfied customers become brand ambassadors, sharing their positive experiences through word-of-mouth marketing. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 260
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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

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Virtual Assistance: A Guide to Industries in Need

Magellan Solutions

Marketing and Branding One of the effective advertising methods is social media. Posting alone is easy, but since it’s for marketing and branding, making sure it’s relevant, has SEO values, and has eye-catchy graphics is a must and this all takes time. Hire a social media manager to secure your online presence.

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30 Best Post-Event Survey Questions to Ask

SurveySparrow

Wondering what post-event survey questions you can ask your event attendees? Looking for opportunities to plan and improve future events with surveys? Post-event surveys are invaluable in that they help reveal the key insights you need to enhance the performance of an event. What is a Post-Event Survey?

Events 52
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. He also sits on the board of Directors for CSPN.

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Why is Attribution Such an Important Question in Marketing?

DemandJump

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision.